New AmEx Loyalty Program: Plenti Points
#1
Original Poster
Join Date: Nov 2013
Location: United States
Posts: 526
New AmEx Loyalty Program: Plenti Points
American Express are launching a new loyalty program called Plenti points. Official announcement will be soon.
Key points:
Key points:
- New credit card will be launched
- Can earn & redeem points at multiple partners (Macy's, Exxon Mobil, AT&T, Nationwide, Rite Aid, Direct Energy and Hulu)
- Points are worth 1 penny each at all merchants
- Earning rate depends on merchant
- Some earning exclusions apply (e.g tobacco, gambling products and prescription medication)
#2
Join Date: Mar 2011
Programs: TK *G, Spirit Gold, Marriott Plat, Hilton HHonors Gold, Amex Plat, Chase SR
Posts: 353
What happened to the renewed focus on premium account holders? When will they be announcing new and improved benefits for Platinum cards?
#3
Join Date: Jul 2012
Location: San Francisco, CA
Programs: Jose Cuervo Gold, Bud Light Platinum, Schwab 401K, VW Bug 2MM
Posts: 1,100
based upon the scant details above, this sounds extremely unenticing
#4
Join Date: Mar 2015
Posts: 69
American Express, AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu Launch Plenti – First Coalition Loyalty Program in USDebuting in Spring, Plenti Will Let Consumers Earn and Use Points across a Range of Well-Known Brands in Different Industries
NEW YORK, March 18, 2015 --
AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu are joining with American Express to launch Plenti, the first U.S.-based coalition loyalty program with well-known brands where consumers can earn and use Plenti points for purchasing a wide range of products, regardless of the payment method consumers choose to use. The program will officially launch this spring and is expected to include more brands in additional categories.
Recent research indicates that nearly three-quarters (72 percent) of Americans say they would prefer a rewards program that allows them to shop at many stores versus a single brand1. Plenti is designed to address that need, giving consumers options to earn points and additional value through special offers and product discounts. Plenti will be free to join, and consumers can earn points and discounts using any form of payment accepted by the participating brands, including cash, prepaid and any debit, charge or credit card.
Benefits for Consumers
Plenti offers multiple ways for consumers to earn points:
Earn Plenti points when buying a tank of fuel at a participating Exxon- or Mobil-branded service station and use the points for savings toward a pair of shoes at Macy's or macys.com.
Earn Plenti points when signing up for qualifying wireless services at AT&T, or for eligible charges on AT&T wireless bills.
Earn Plenti points for eligible Nationwide auto or property insurance.
Earn Plenti points by taking advantage of special offers on a wide range of beauty, health and wellness and everyday items at Rite Aid.
Every 1,000 points will translate to at least $10 in savings, and Plenti members can earn points faster by activating special promotional offers across participating brands or through Plenti's online offer center and online marketplace.
"This is a perfect time for a coalition loyalty program in the U.S., as online marketing becomes more efficient and American consumers become more accustomed to rewards programs, special offers and discounts," said Ed Gilligan, president at American Express. "With American Express' deep experience with the Membership Rewards® program and acquisition of Loyalty Partner in 2011, we are the right company to operate a loyalty program of this scale, involving such celebrated brands."
Background on US Loyalty
US Loyalty is a division of American Express that will serve as the operator of Plenti, and will issue the rewards and oversee the centralized marketing activities for the program in collaboration with the founding companies. In addition, US Loyalty will be responsible for securely managing consumer data collected through Plenti.
In 2011, American Express acquired Loyalty Partner. The company operates three subsidiaries including: Payback, a leading multi-partner loyalty program designed to deliver value to consumers and generate additional revenue for participating companies. Today, Payback manages coalition loyalty programs in Germany, Italy, Poland, India and Mexico and has more than 60 million active customers.
Further information about the program will be available in the coming months.
About Plenti
Plenti is a U.S. coalition loyalty program comprised of widely known companies, the first of which include: AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu. Plenti is designed to offer consumers greater choice and savings potential through a multi-category rewards platform.
NEW YORK, March 18, 2015 --
AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu are joining with American Express to launch Plenti, the first U.S.-based coalition loyalty program with well-known brands where consumers can earn and use Plenti points for purchasing a wide range of products, regardless of the payment method consumers choose to use. The program will officially launch this spring and is expected to include more brands in additional categories.
Recent research indicates that nearly three-quarters (72 percent) of Americans say they would prefer a rewards program that allows them to shop at many stores versus a single brand1. Plenti is designed to address that need, giving consumers options to earn points and additional value through special offers and product discounts. Plenti will be free to join, and consumers can earn points and discounts using any form of payment accepted by the participating brands, including cash, prepaid and any debit, charge or credit card.
Benefits for Consumers
Plenti offers multiple ways for consumers to earn points:
Earn Plenti points when buying a tank of fuel at a participating Exxon- or Mobil-branded service station and use the points for savings toward a pair of shoes at Macy's or macys.com.
Earn Plenti points when signing up for qualifying wireless services at AT&T, or for eligible charges on AT&T wireless bills.
Earn Plenti points for eligible Nationwide auto or property insurance.
Earn Plenti points by taking advantage of special offers on a wide range of beauty, health and wellness and everyday items at Rite Aid.
Every 1,000 points will translate to at least $10 in savings, and Plenti members can earn points faster by activating special promotional offers across participating brands or through Plenti's online offer center and online marketplace.
"This is a perfect time for a coalition loyalty program in the U.S., as online marketing becomes more efficient and American consumers become more accustomed to rewards programs, special offers and discounts," said Ed Gilligan, president at American Express. "With American Express' deep experience with the Membership Rewards® program and acquisition of Loyalty Partner in 2011, we are the right company to operate a loyalty program of this scale, involving such celebrated brands."
Background on US Loyalty
US Loyalty is a division of American Express that will serve as the operator of Plenti, and will issue the rewards and oversee the centralized marketing activities for the program in collaboration with the founding companies. In addition, US Loyalty will be responsible for securely managing consumer data collected through Plenti.
In 2011, American Express acquired Loyalty Partner. The company operates three subsidiaries including: Payback, a leading multi-partner loyalty program designed to deliver value to consumers and generate additional revenue for participating companies. Today, Payback manages coalition loyalty programs in Germany, Italy, Poland, India and Mexico and has more than 60 million active customers.
Further information about the program will be available in the coming months.
About Plenti
Plenti is a U.S. coalition loyalty program comprised of widely known companies, the first of which include: AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu. Plenti is designed to offer consumers greater choice and savings potential through a multi-category rewards platform.
Last edited by mia; Mar 18, 2015 at 6:21 am
#5
Moderator
Join Date: Jun 2003
Location: Miami, Mpls & London
Programs: AA & Marriott Perpetual Platinum; DL & HH Gold
Posts: 48,954
Has American Express announced one? A program of this scope would have been in the works for quite a while, and will be operated by a company which happens to be owned by American Express. I don't think it diverts resources from Membership Rewards.
#6
Join Date: Apr 2010
Posts: 309
I don't frequent Exxon gas stations, as around here they are the most expensive. Nationwide insurance is also more expensive for me. So I would rather just shop at the cheaper establishment, and save the cash, then gain these Plenti points.
#7
Join Date: Apr 2013
Location: Lehigh Valley, Pennsylvania
Programs: Milege+, SkyMiles, AAdvantage, HHonors Diamond, Marriott Gold
Posts: 1,685
Sounds awful.
#8
Moderator
Join Date: Jun 2003
Location: Miami, Mpls & London
Programs: AA & Marriott Perpetual Platinum; DL & HH Gold
Posts: 48,954
Plenti will be free to join, and consumers can earn points and discounts using any form of payment accepted by the participating brands, including cash, prepaid and any debit, charge or credit card.
American Express may still elect to offer a card which earns Plenti points, but no one would have to use it to earn the points awarded by merchants.
Last edited by mia; Mar 18, 2015 at 4:50 pm
#9
Join Date: Apr 2013
Location: Lehigh Valley, Pennsylvania
Programs: Milege+, SkyMiles, AAdvantage, HHonors Diamond, Marriott Gold
Posts: 1,685
Note that this program is not tied to method of payment. It's not a credit card rewards program, it's in addition to anything you might earn through a card from any issuer.
American Express may still elect to offer a card which earns Plenti points, but no one would have to use it to earn the points awarded by merchants.
American Express may still elect to offer a card which earns Plenti points, but no one would have to use it to earn the points awarded by merchants.
#10
FlyerTalk Evangelist
Join Date: Jan 2005
Location: home = LAX
Posts: 25,933
Earn Plenti points when buying a tank of fuel at a participating Exxon- or Mobil-branded service station and use the points for savings toward a pair of shoes at Macy's or macys.com.
Earn Plenti points when signing up for qualifying wireless services at AT&T, or for eligible charges on AT&T wireless bills.
Earn Plenti points for eligible Nationwide auto or property insurance.
Earn Plenti points by taking advantage of special offers on a wide range of beauty, health and wellness and everyday items at Rite Aid.
I either fill up at Shell because of Ralphs (Kroger) Fuel Rewards (which this can't top that I can see, especially since I earn most of my Fuel Rewards points simply by filling out supermarket surveys every 7 days! )), or at indie gas stations which have the otherwise lowest gas prices around here.Earn Plenti points when signing up for qualifying wireless services at AT&T, or for eligible charges on AT&T wireless bills.
Earn Plenti points for eligible Nationwide auto or property insurance.
Earn Plenti points by taking advantage of special offers on a wide range of beauty, health and wellness and everyday items at Rite Aid.
AT&T is not my carrier and I'm not going to switch to it.
I dumped Nationwide decades ago for AAA (Auto Club) and I'm not going back.
Most convenient for me are Walgreens and CVS. I'm never near a RiteAid. In any case, I rarely shop at this category of stores.
So there. Sounds useless for me. (Not that I assumed otherwise before going through this list.)
#12
Join Date: Apr 2013
Location: Lehigh Valley, Pennsylvania
Programs: Milege+, SkyMiles, AAdvantage, HHonors Diamond, Marriott Gold
Posts: 1,685
Well...I tend to be diplomatic. I understand what you're saying. Same for so many department stores. Those that are left.... that is.
#13
Join Date: Apr 2006
Location: LIS/ATL/other
Programs: UA 1K, Avis PC, Hertz PC, Sixt Plat, Marriott Gold, HH Silver
Posts: 1,983
Plenti was launched today. Indeed it appears to be about as awful and useless as was anticipated earlier in this thread It seems to be an additional 1% cashback with limited redemption opportunities.
#14
Join Date: Jan 2005
Location: On a Bridge
Programs: Starwood Residences Owner, AA 1MM, MP Gold, Avis-Hertz PC, Ritz Gold
Posts: 1,072
Redemptions are limited to Macy's, Rite-Aid and ExxonMobil partners only.