Go Back   FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > American Airlines | AAdvantage (Consolidated) > American Airlines | AAdvantage (Pre-Merger)
Sign in using an external account

View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking! 208 20.33%
It's OK - I'm warming up to this new look. 303 29.62%
I'm not feeling much one way or another - it may take time. 95 9.29%
I think AA could have done better. 214 20.92%
I really hate this look - what were they thinking? 203 19.84%
Voters: 1023. You may not vote on this poll

    Hide Wikipost
Old Aug 23, 13, 4:09 am   -   Wikipost
FlyerTalk Forums Thread Wiki: AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Please read: this is a community-maintained wiki post containing the most important information from this thread.
 
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.

AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.

Print Wikipost

Reply
 
Thread Tools Search this Thread
Old Jan 17, 13, 6:28 am   #1
 
Join Date: Jul 2008
Posts: 94
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)

Countdown's on the aa.com



=================MODERATOR NOTE================
As WikiPosts and polls seem to prevent the "first unread post" from functioning at this time, we have deleted the WikiPost and added the content:

American Airlines CEO Tim Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here.

N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles.

Link to AA news release.

Last edited by JDiver; Jan 17, 13 at 3:45 pm.
bosboy73 is offline   Reply With Quote
Old Jan 17, 13, 6:34 am   #2
 
Join Date: Oct 2011
Location: SIN, HKG, CAN
Programs: Basement Lurker Club
Posts: 109
Quote:
Originally Posted by bosboy73 View Post
Countdown's on the aa.com

For those of us without the email.. http://www.aa.com/newamerican
hessinger is offline   Reply With Quote
Old Jan 17, 13, 6:44 am   #3
 
Join Date: Feb 2008
Programs: AA EXP
Posts: 2,398
Already posted in the existing livery thread : AA's first 77W spotted at Paine Field; new livery speculation
Mark_T is offline   Reply With Quote
Old Jan 17, 13, 6:54 am   #4
 
Join Date: Jul 2006
Location: DFW, SEA and AA in between
Programs: AA-3MM-ExPLT
Posts: 1,006
The A/C is in flight from So California Logistics (Victorville, CA) due into DFW at 8:12 for a 9am unveiling (CST)

http://flightaware.com/live/flight/AAL9634
http://flightwise.com/track/AAL9634
__________________
-----Burton
BStrauss3 is offline   Reply With Quote
Old Jan 17, 13, 6:58 am   #5
hmv
 
Join Date: Apr 2008
Location: Rotterdam, The Netherlands
Programs: AAdvantage Platinum / Hilton HHonors Silver
Posts: 487
LOGO AND STYLE!

https://twitter.com/greg787/status/2...681858/photo/1
__________________
Going to visit The Netherlands? PM me if you have questions.
hmv is offline   Reply With Quote
Old Jan 17, 13, 7:04 am   #6
 
Join Date: Jun 2006
Location: DRO
Programs: AS MVP, A3*S
Posts: 447
AS MHT is offline   Reply With Quote
Old Jan 17, 13, 7:06 am   #7
 
Join Date: May 2005
Location: DCA
Programs: AA EXP - HH DIA
Posts: 2,235
uhhh...hnmmmm............hmmm.
__________________
My favorite flight-lounge and Hilton videos.
Abidjan is offline   Reply With Quote
Old Jan 17, 13, 7:08 am   #8
 
Join Date: May 2005
Location: DCA
Programs: AA EXP - HH DIA
Posts: 2,235
I think I prefer the all metal/silver look of the plane in the email.
__________________
My favorite flight-lounge and Hilton videos.
Abidjan is offline   Reply With Quote
Old Jan 17, 13, 7:12 am   #9
Moderator: Hotel Deals, MilesBuzz and Manufactured Spending
 
Join Date: May 1998
Location: Between heaven (DCA) and hell (IAD)
Posts: 13,308
Quote:
Originally Posted by hmv View Post
Instantly reminded me of this...
MileageAddict is offline   Reply With Quote
Old Jan 17, 13, 7:14 am   #10
 
Join Date: Jun 2009
Programs: AA EXP CONKEY, HYATT DIA, SPG PLAT
Posts: 80
I will wait for judgement on that logo until I see the whole livery.
mrowl is offline   Reply With Quote
Old Jan 17, 13, 7:16 am   #11
 
Join Date: May 2011
Location: East Texas
Programs: AA PLT, LT Gold; UA PG, Hyatt PLT, Amex Biz PLT
Posts: 835
From the Dallas Morning News Aviation Blog: http://aviationblog.dallasnews.com/

"A two-month-old Boeing 737-800 owned by American Airlines left Victorville, Calif., at 3:49 a.m. PST Thursday and headed to Dallas/Fort Worth International Airport. The significance: People tell us it had been repainted in American’s new livery.

We don’t know what it looks like. We’ll know later on Thursday morning when American rolls the new paint job out for public viewing.

American Flight 9634 departed Victorville is supposed to arrive at Dallas/Fort Worth International Airport around 8:15 a.m. or 8:30 a.m.. CST. It’s to be parked at American’s hangar on the east side of the airport until the new paint job is revealed."
econometrics is offline   Reply With Quote
Old Jan 17, 13, 7:17 am   #12
 
Join Date: Jan 2010
Location: Austin Texas
Programs: "But, I'm a diamond guest...."
Posts: 1,701
austin_modern is offline   Reply With Quote
Old Jan 17, 13, 7:19 am   #13
 
Join Date: Jul 2011
Location: SFO
Programs: AA PLT, SPG Plat
Posts: 62
Quote:
Originally Posted by austin_modern View Post
There's the silver bird we heard about in the "We believe in American" video.
a4silicon is offline   Reply With Quote
Old Jan 17, 13, 7:21 am   #14
hmv
 
Join Date: Apr 2008
Location: Rotterdam, The Netherlands
Programs: AAdvantage Platinum / Hilton HHonors Silver
Posts: 487
http://www.aa.com/newamerican/img/planeSpritemap.jpg
__________________
Going to visit The Netherlands? PM me if you have questions.
hmv is offline   Reply With Quote
Old Jan 17, 13, 7:23 am   #15
 
Join Date: Oct 2008
Location: LAX
Programs: AS MVP; AA GLD
Posts: 850
That rendering makes it look like Air France
Aaron01 is offline   Reply With Quote
 
 
Reply

Bookmarks


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are On
Refbacks are Off
Forum Jump


All times are GMT -6. The time now is 5:49 am.