View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 17, 2013, 8:02 am
#61
Join Date: Nov 2009
Location: DTW
Programs: AA Exec Plt , Marriott Ambassador
Posts: 590
Glad the video doesn't work...
Jan 17, 2013, 8:02 am
#62
Join Date: Aug 2006
Location: ATL, BHM, DUB, County Wexford
Programs: DL DM, AA ExPlt, Diamond HH, HY, BW, & Titanium Elite Marriott
Posts: 4,855
Great! Network error!
Jan 17, 2013, 8:03 am
#64
FlyerTalk Evangelist
Join Date: Nov 2005
Location: Phoenix, AZ
Programs: AA Gold AAdvantage Elite, Rapids Reward
Posts: 38,311
Jan 17, 2013, 8:03 am
#65
Join Date: Sep 2011
Location: LAX
Programs: AA ExP, DL Diamond, AF Plat, AS 75K, Hertz #1 Gold, National Executive, SPG Gold
Posts: 197
I think I threw up a little in my mouth then cried a little. The body fine, they've gone for the Air France look, I don't mind. Looks pretty modern. But the tail... the tail... the tail...
Clearly, we are merging with US, I just hope Doug Parker doesn't get to run it.
Clearly, we are merging with US, I just hope Doug Parker doesn't get to run it.
Jan 17, 2013, 8:04 am
#66
FlyerTalk Evangelist
Join Date: Nov 2005
Location: Phoenix, AZ
Programs: AA Gold AAdvantage Elite, Rapids Reward
Posts: 38,311
I think I threw up a little in my mouth then cried a little. The body fine, they've gone for the Air France look, I don't mind. Looks pretty modern. But the tail... the tail... the tail...
Clearly, we are merging with US, I just hope Doug Parker doesn't get to run it.
Clearly, we are merging with US, I just hope Doug Parker doesn't get to run it.
Jan 17, 2013, 8:05 am
#67
Join Date: Nov 2008
Location: PHL
Programs: AAdvantage Platinum, Hilton HHonors Diamond
Posts: 1,202
I like the new logo and most of the livery. I think it looks fresh especially in comparison to UA's "new" branding. The logo reminds me of the new Mexicana one; let us hope AA's future is brighter than Mexicana!
The tail is a little ugly. I like the idea of what they were going for, but I think the end result is off.
The tail is a little ugly. I like the idea of what they were going for, but I think the end result is off.
Jan 17, 2013, 8:05 am
#68
Join Date: Apr 2001
Location: DFW
Programs: AA EP 3MM, UA Silver, Bonvoy LT TIT, Hyatt Explorist, HH Silver, Caesars PLT
Posts: 7,259
First impression - it reminds me of Air France's look
Edited to add: Wrote this before I saw ByeByeDelta's post, so evidently I'm not the only one...
Edited to add: Wrote this before I saw ByeByeDelta's post, so evidently I'm not the only one...
Jan 17, 2013, 8:05 am
#69
Join Date: Jul 2008
Programs: AA: Former CK (LT PLT), MB: PE (LT Gold)
Posts: 503
Jan 17, 2013, 8:05 am
#70
Join Date: Jul 2011
Posts: 2,313
I'm telling you, the tail is a piano keyboard some child painted red white and blue
Jan 17, 2013, 8:05 am
#71
Join Date: May 2012
Location: HNL
Programs: AA PP 1.8MM, PC Spire, Hertz 5*, Hyatt Globalist
Posts: 1,030
5 minutes past countdown and the site isn't working. Looks like they are having IT issues. Too many from flyertalk hitting the site 
Error Messages:
An error occurred while processing your request.
Reference #97.6e896783.1358435000.3a716c2
or loads but:
html5: Video file not found
Error Messages:
An error occurred while processing your request.
Reference #97.6e896783.1358435000.3a716c2
or loads but:
html5: Video file not found
Last edited by nutwpinut; Jan 17, 2013 at 8:06 am Reason: bad grammar
Jan 17, 2013, 8:06 am
#72
Join Date: Nov 2008
Location: PHL
Programs: AAdvantage Platinum, Hilton HHonors Diamond
Posts: 1,202
Jan 17, 2013, 8:06 am
#73
Join Date: Jun 2006
Location: DRO
Programs: AS MVP, A3*S
Posts: 521
Seriously? You made me wAAit for this??
Jan 17, 2013, 8:06 am
#74
Join Date: Jan 2001
Location: IAD/DCA, USA (MD Suburbs)
Programs: AA Lifetime PLT, HH Diamond, Fairmont RIP, Hertz Plat, BA Gold
Posts: 1,622
Wow, that tail is HORRIBLE. The logo is just OK.
Jan 17, 2013, 8:06 am
#75
Join Date: Nov 2000
Location: Pennsylvania
Programs: ConciergeKey 4MM, Bonvoy Titanium, Hyatt Globalist
Posts: 439
