View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 17, 2013, 10:17 am
#316
Moderator: American AAdvantage
Join Date: May 2000
Location: NorCal - SMF area
Programs: AA LT Plat; HH LT Diamond, Maître-plongeur des Muccis
Posts: 62,948
The eagle is still there, albeit subtly. I have been through every brand identity / design change since the 1936 design - I'm not exactly sure how I feel about this one, as the tail seems too busy, more like lawn chairs than the flag, but it'll take some time to sink in.
There's no going back - this is a done deal.
Jan 17, 2013, 10:19 am
#317
Join Date: Mar 2011
Location: CRP
Programs: UA 1K and 1MM, Hilton Gold, Hyatt Explorist, Marriott Gold, IHG Diamond
Posts: 300
Massimo Vignelli must be pissed! He was so proud of his old logo design!
Vignelli video on his AA design
Vignelli video on his AA design
Jan 17, 2013, 10:20 am
#318
Join Date: Nov 2008
Location: Dallas, TX
Programs: AA EXP, Marriott LT Titanium, Avis Chairman
Posts: 1,286
I like the change - the video was great. I do wish, however, they had kept the eagle...
Jan 17, 2013, 10:21 am
#319
Join Date: Oct 2002
Location: New York, NY - AA Plat
Posts: 56
I give the new livery a 
Jan 17, 2013, 10:21 am
#320
Ambassador: LATAM
Join Date: Aug 2010
Location: PNA
Programs: BAEC Silver
Posts: 4,648
OK, having had a closer look at the eagle design. It looks a bit like a horizontal stabilizer with a segment of composite peeling off because maintenance forgot to put the screws back in.
Jan 17, 2013, 10:23 am
#322
Join Date: Dec 2003
Location: Charlottesville, Va. USA
Posts: 1,752
Unhappy flyer I had trouble on my laptop. It keeps cutting off and before it finishes it goes back to the begining.
Jan 17, 2013, 10:24 am
#323
Join Date: Aug 2007
Location: DFW
Programs: AA EXP, SPG PLAT
Posts: 445
Picture looks good .. Logo refresh needed ..
Jan 17, 2013, 10:26 am
#324
Join Date: Jun 2006
Location: MT
Programs: UA 1K, DL Gold
Posts: 5
Disappointed. Reminds me of Greyhound or Amtrak. Or latest Aeroflot livery. The new logo reminiscent of new red doohickey on Air France fuselages. As another poster commented, tail overdone; it tries too hard like an underfunded startup airline from the late 80's or 90's.
Jan 17, 2013, 10:27 am
#325
Join Date: Dec 2005
Location: Vancouver, BC
Programs: AA EXP 3MM, FB Plat, AS Gold, Marriott Gold, Fairmont Plat, BA wannabe
Posts: 684
The eagle is still there, albeit subtly. I have been through every brand identity / design change since the 1936 design - I'm not exactly sure how I feel about this one, as the tail seems too busy, more like lawn chairs than the flag, but it'll take some time to sink in.
There's no going back - this is a done deal.
It indeed is "American looking" - and that's not a good thing IMO.
Jan 17, 2013, 10:28 am
#326
Ambassador: LATAM
Join Date: Aug 2010
Location: PNA
Programs: BAEC Silver
Posts: 4,648
Process of rolling out. We live in a culture that values "surprise" more than wise decisions. That's why millions line up to return/exchange gifts, which might have been unnecessarily if they been consulted in advance. Personally, I wish that instead of surprising us, AA had involved us in the decision making process. That would have led to better decisions.
I guess people, especially Americans feel a sense of ownership/belonging to their preferred carrier but does that qualify them to lend their design ponderings?
I think it is a shame that United bowed to UA flyers and changed the font when they adopted the Continental livery.
Jan 17, 2013, 10:28 am
#327
Join Date: Mar 2001
Location: Dallas
Programs: AA PLT/5MM; AS MVP GLD 75K; DL DM; EK SLV; HHonors DIAM; Marriott GLD
Posts: 4,092
Cubana??? Greyhound???
Jan 17, 2013, 10:30 am
#328
Join Date: Oct 2004
Location: PDX
Posts: 2,284
The one positive in all of this: They can take as long as they want to repaint the fleet, and no one will mind!
Jan 17, 2013, 10:34 am
#329
Join Date: Aug 2005
Programs: United 1k ; SW A+ Preferred; Hilton Diamond, Marriott Gold
Posts: 634
[QUOTE=dcpatti;20066917]Yuck, I really hate the tails. Too busy. Plus I really dislike how we in the US love to slap our flag on everything. If you're going to do it, be a little more discreet about it. It always bothers me to see our flag featured so prominently in a corporations' color scheme; makes me feel like it cheapens the flag to use it so obviously in marketing. But I'm weird like that.[/QUOT
So you haven't seen the livery of British Airways, Air France, Swiss, Korean, JAL, etc...? The majority of world airlines have a variation of their flag prominently represented on their aircraft - usually on the tail.
Hardly discreet, nor unique to the "US".
So you haven't seen the livery of British Airways, Air France, Swiss, Korean, JAL, etc...? The majority of world airlines have a variation of their flag prominently represented on their aircraft - usually on the tail.
Hardly discreet, nor unique to the "US".
Jan 17, 2013, 10:35 am
#330
Join Date: Mar 2012
Location: nyc
Programs: amex plat, aa explat, ic ra, avis first, omni select guest platinum
Posts: 51
love it!
congrats AA!
now, PLEASE, No Merger!!
congrats AA!
now, PLEASE, No Merger!!