View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 17, 2013, 7:55 am
#47
Join Date: May 2012
Location: SNA, LAX, PHL, NYC
Programs: AA Executive Platinum, Marriott Bonvoy Titanium
Posts: 663
I think I'm the only person that likes it :-(
Jan 17, 2013, 7:58 am
#48
Join Date: Jan 2003
Location: FLL
Programs: AA Gold 1MM
Posts: 1,212
My first thought was it looks like Air France.
I didn't follow my own advice... "Low expectations, high satisfaction. High expectations, low satisfaction. " Unfortunately, I had high expectations.
I didn't follow my own advice... "Low expectations, high satisfaction. High expectations, low satisfaction. " Unfortunately, I had high expectations.
Jan 17, 2013, 7:58 am
#49
Join Date: Nov 2010
Location: ORF
Posts: 1,740
The tail looks like clip art.
Jan 17, 2013, 7:59 am
#50
Join Date: Nov 2007
Location: UK
Programs: BA Silver, AA Gold, A3 Gold, Honors Diamond, Bonvoy Gold
Posts: 1,251
Um...yeah...at least it's still a silver plane! Not a fan of the tail, but do like the larger American wording down the side.
Jan 17, 2013, 7:59 am
#51
Join Date: May 2010
Location: DFW
Programs: AAdvantage Plt, Hyatt Plt, Hilton Gold, SPG Gold.
Posts: 69
I'm not a fan of the logo. That's suppose to be an eagle? I'm OK with the tail and the color but I think they phoned this one in, big surprise. Oh well.
Jan 17, 2013, 7:59 am
#52
Join Date: May 2011
Location: DFW
Programs: AA EXP, LT Gold
Posts: 3,146
Wow, this video loads sllllooooooooowwwwww...
Jan 17, 2013, 7:59 am
#53
Join Date: Apr 2008
Location: Rotterdam, The Netherlands
Posts: 654
In one word: amAAzing!
Jan 17, 2013, 8:00 am
#54
Join Date: Mar 2005
Location: Houston, TX
Programs: AA Exec Plt, SPG Platinum
Posts: 355
I think it's awesome. Something fresh, something new.
Jan 17, 2013, 8:01 am
#56
Join Date: Mar 2002
Location: Dallas, TX
Programs: AA GLD, Marriott PLT, Hilton Diamond
Posts: 2,900
can't get connected to the video stream
Jan 17, 2013, 8:01 am
#57
Original Member
Join Date: May 1998
Location: Fort Lauderdale
Programs: AA-EXP (15yrs) 3+MM , exDLPlt, exCOPlt, Cruiseaholic (250+)
Posts: 335
I think the designer came from USAir..........uh oh
Jan 17, 2013, 8:01 am
#58
Join Date: Sep 2010
Location: SFO
Posts: 886
It will take some getting used to, yes, but I actually don't hate it.
I do like the new AAdvantage cards:
And apparently the personalized luggage tags are coming back
:
I do like the new AAdvantage cards:
And apparently the personalized luggage tags are coming back
:
Jan 17, 2013, 8:02 am
#59
Join Date: Aug 2006
Location: ATL, BHM, DUB, County Wexford
Programs: DL DM, AA ExPlt, Diamond HH, HY, BW, & Titanium Elite Marriott
Posts: 4,855
And the page FROZE!
