AA's first 77W spotted at Paine Field; new livery speculation
#61
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As the article states, due to the composite makeup of the 787, the polished aluminium is not an option when those birds arrive, thus they need to come up with something new to maintain consistency of the brand.
#62
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I don't think this is the case. There is an effort to rebrand as they exit BK.
Last edited by FightingIlliniUAL; Oct 25, 2012 at 8:21 am
#63
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#64
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In these days of Prius enthusiasm and if/then mental processes to be followed when discarding a candy wrapper, I'd argue this is definitely not the time to be throwing latex chemicals and thinners onto 600+ aircraft for the sake of rebranding; rather, it must be done for the new aircraft on order since polishing metal is not an option.
#65
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I agree that this is also part of the plan, but I was just stating that they couldn't maintain the polished aluminium as part of any rebranded livery due to the 787 composite components.
#66
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Don't they make silver metallic paint for airplanes like they do for cars? How does Aeroflot do it for their 332s?
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#73
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The cool thing about the scissor eagle is that it can be dressed down (as when paired with the letters "AA" on the tail of airplanes) or dressed up (when just the eagle, without "AA", appears on things like premium cabin menus, interior panels, etc.)
Although this whole livery change idea smacks of rearranging the deck chairs on Titanic.
#74
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Agree. AA would be stupid to ditch the scissor eagle logo. Minor tweaks like going from polished aluminum to paint, new typefaces or changing the striping could work but anyone who suggests ditching the scissor eagle is a fool (or a "branding consultant" hack out to make a quick buck).
The cool thing about the scissor eagle is that it can be dressed down (as when paired with the letters "AA" on the tail of airplanes) or dressed up (when just the eagle, without "AA", appears on things like premium cabin menus, interior panels, etc.)
Although this whole livery change idea smacks of rearranging the deck chairs on Titanic.
The cool thing about the scissor eagle is that it can be dressed down (as when paired with the letters "AA" on the tail of airplanes) or dressed up (when just the eagle, without "AA", appears on things like premium cabin menus, interior panels, etc.)
Although this whole livery change idea smacks of rearranging the deck chairs on Titanic.
#75
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AA really has no choice to move away from the polished aluminum since it's not possible on the upcoming Airbus narrow bodies and 787 ( if and when those orders ever get confirmed).