View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 17, 2013, 7:27 am
#16
Join Date: Apr 2001
Location: Texas
Programs: AA EXP, Hilton Diamond, Hertz Five Star, Avis First
Posts: 902
Jan 17, 2013, 7:28 am
#17
Join Date: Jan 2012
Posts: 1
Here is the new American logo
Amazing what a little digging will do...
http://www.aa.com/newamerican/img/logo.png
Also looks like they are debuting a new custom font face, "American Sans"
http://www.aa.com/newamerican/img/logo.png
Also looks like they are debuting a new custom font face, "American Sans"
Jan 17, 2013, 7:28 am
#18
Join Date: Dec 2010
Location: DFW
Programs: AA CK/MM, Centurion
Posts: 338
Please don't tell me that's how they're going to paint the tail...
Jan 17, 2013, 7:32 am
#19
Join Date: Aug 2004
Programs: Marriott Plat
Posts: 946
Jan 17, 2013, 7:36 am
#20
Join Date: Dec 2009
Location: CHA/TYS
Programs: The Mac Daddy of Heimlich County (and low-ball status)
Posts: 2,868
would look much better if the tail area didn't have that last bottom red stripe on the body
also, i know they're "peeling" the red into an eagle profile, but it wouldn't peel that way in flight. of course, they couldn't have the eagle flying backwards, either.
also, i know they're "peeling" the red into an eagle profile, but it wouldn't peel that way in flight. of course, they couldn't have the eagle flying backwards, either.
Jan 17, 2013, 7:36 am
#22
Join Date: Jan 2010
Location: Stockholm, Sweden + Austin, Tx
Programs: "But, I'm a GLOBALIST guest...."
Posts: 2,848
and the journey begins...
Shot of the rear.
Last edited by austin_modern; Jan 17, 2013 at 7:43 am
Jan 17, 2013, 7:37 am
#23
Join Date: Nov 2006
Location: DFW or Somewhere Else
Programs: UA Plt /Delta DM/ Marriott Platinum Prem./Hilton Diamond / Hyatt Globalist /Hertz PS / National EE
Posts: 1,107
Today is a sad day in aviation. United said goodbye to the Tulip last year, Delta messed up their planes about 15 years ago and now AA is ready to destroy their Eagle? Please do not take away the iconic eagle to make for some crap graphic design! Let the Eagle live!!
Jan 17, 2013, 7:37 am
#24
Join Date: Jan 2013
Programs: AAdvantage Gold
Posts: 161
I agree, I like the body, but bring back the eagle!
Jan 17, 2013, 7:39 am
#25
Join Date: Nov 2010
Location: ORF
Posts: 1,740
Holy crap that tail made me flinch.
Logo good, livery, heinous.
Logo good, livery, heinous.
Jan 17, 2013, 7:43 am
#28
Join Date: Sep 2003
Location: NTTB
Programs: UA Plat, Marriott Plat
Posts: 4,649
Terrible
Jan 17, 2013, 7:44 am
#29
Join Date: Jul 2011
Posts: 2,313
Seriously? Ewwww..
what a HORRIBLE tail in the image that's leaked. I'm thinking somebody painted their piano keys in red white and blue.
what a HORRIBLE tail in the image that's leaked. I'm thinking somebody painted their piano keys in red white and blue.
Jan 17, 2013, 7:44 am
#30
Join Date: May 2011
Location: DFW
Programs: AA EXP, LT Gold
Posts: 3,148
The tail clearly signals the merge with US Air, IME.