My mother received her packet from AA in the mail yesterday (May10, 2007). Her packet included a new Platinum card with her two-million mile status, two luggage tags, and a letter. The letter said that she would soon have four electronic one-way system wide upgrades deposited into her account. I checked and her upgrades are not yet there.
She crossed the two-million mile threshold on April 23, 2007.
Last edited by FlyForFun; May 11, 07 at 10:50 am.
Reason: duplicate wording
My mother received her packet from AA in the mail yesterday (May10, 2007). Her packet included a new Platinum card with her two-million mile status, two luggage tags, and a letter. The letter said that she would soon have four electronic one-way system wide upgrades deposited into her account. I checked and her upgrades are not yet there.
She crossed the two-million mile threshold on April 23, 2007.
Programs: AA EXP 2MM, OW Emerald, QF Bronze, Marriott Silver, Starwood Gold; National Emerald
Posts: 2,358
Disappointing E-mail Language About 1MM
Quote:
Dear Steve32,
Congratulations on reaching the Million Miler level!
Whether you eagerly awaited this achievement or didn't realize it occurred, I want you to know that we think it's an accomplishment to celebrate. In just a few weeks you'll receive a new elite membership card that acknowledges your Million Miler status - plus some other gifts we think you'll enjoy.
Every one of the 1,000,000 AAdvantage miles you've earned is an indication of your support, and we thank you for your commitment to American Airlines and the AAdvantage program.
Yours Truly,
Kurt Stache
President
AAdvantage Marketing Programs
Just think this is pretty subdued language for "celebrating".
Of course I have noooooo clue whatever he may mean about "some other gifts."
Steve
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AA Miles 1/30/06 = 61k => 5/24/07 = 1MM => 5/6/09 = 2MM
No Work Miles ooFlyerTalk oooMy Flight Memory
Programs: AA EXP 1MM, Silver CO, BA Blue, Silver MR, Gold SPG
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Well, I agree with Steve32 a bit
The whether or not you realized it part is pretty pathetic. It is a milestone and if you don't act as it it matters as the company, your customers will realize it does not matter either...
I guess a bit more ra ra would have been helpful
__________________
What did AA say when you called them BEFORE you posted?
The whether or not you realized it part is pretty pathetic. It is a milestone and if you don't act as it it matters as the company, your customers will realize it does not matter either...
I guess a bit more ra ra would have been helpful
Absolutely. If only we were privy to what's really happening on Amon Carter Blvd as a result of this post:
Memo to AA form-letter staff: Please kiss the butts of brand-new MMers a bit more regarding their achieving lifetime GLD, et cetera. Some people take this stuff more seriously than others.
Not unless a "miracle" (i.e. cheese I can actually find, or pudding, or other fantastic deal) falls into our/my laps.
Steve
Hey, you're already 0.3% of the way there
As for the letter, 2MM isn't much better. I'm more interested in the gifts than the ersatz hoopla anyway, so they could bypass it completely and give me a $0.41 voucher instead. You know what you achieved, and that's what should matter (that and the stickers )
Programs: AA EXP 1.8MM, HH Gold, SPG Gold, Traveler's Aid JFK Volunteer
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I remember that the old letters used to say something like: "Congratulations! You have reached a milestone in the AAdvantage program that few travelers ever will."
I remember that the old letters used to say something like: "Congratulations! You have reached a milestone in the AAdvantage program that few travelers ever will."
Now THAT sounds poetic!
Well, it's getting easier to achieve the million miles status... so perhaps that's not true anymore.
I'm not sure I'd think twice about the email language. It's not as if the airline were my girlfriend with a message about our anniversary. Of course, different people have varying levels of relationships with the airline -- so they have to strike a balancing act.
Of course, I say this now... because I only have 290K lifetime miles. I'll probably be more excited when I actually start getting close. My boss, however, is a MM... he couldn't care less about it. Almost as if he didn't even notice that he was. I wonder if he threw away the gifts as if they were junk mail even. Then again, he is flight weary. He lets his kids raid his FF accounts for lavish vacations and has lost all joy in travel.
It's not as if the airline were my girlfriend with a message about our anniversary. Of course, different people have varying levels of relationships with the airline -- so they have to strike a balancing act.
Programs: AA EXP 2MM, OW Emerald, QF Bronze, Marriott Silver, Starwood Gold; National Emerald
Posts: 2,358
Quote:
Originally Posted by brp
Hey, you're already 0.3% of the way there
As for the letter, 2MM isn't much better. I'm more interested in the gifts than the ersatz hoopla anyway, so they could bypass it completely and give me a $0.41 voucher instead. You know what you achieved, and that's what should matter (that and the stickers )
Cheers.
I agree. My "celebration" occured in released anticipation and over the lunch I was sharing with a friend for the projected transaction that put me over the hump. (And he offered to join me for lunch, offering to pay me cash so I could put it all on my CC for the miles, even though he chuckles at my focus on that; though the real reason for his asking to join me was to go over coordinating ourselves for me to help him work on his sailboat, winching his butt to the top of his mast).
My disappointment is directed more at the fact that American Airlines/ AAdvantage Marketing doesn't look like they are trying very hard in their customer service role. It doesn't take much to spruce up the language of a congradulatory e-mail when you have an entire department that is supposed to be dedicated to that kind of thing. They have been at it for 26 years now, and that's the best they can come up with?
Yes, the milestone is not as exceptional as it was in the 80's, but I'll bet they said it better back then. Why should they pare it down all the way to what it is now?
I want AA/AAdvantage to do well enough to be able to enjoy my lifetime benefits for a long lifetime. Their apparant lack of enthusiasm doesn't inspire a lot of enthusiasm from their customers, which is contrary to that goal which we should be sharing.
Just sharing my thoughts. Please do so too.
Steve
__________________
AA Miles 1/30/06 = 61k => 5/24/07 = 1MM => 5/6/09 = 2MM
No Work Miles ooFlyerTalk oooMy Flight Memory
Disappointing E-mail Language About 1MM
=> 5/24/07 = 1MM 
=> 5/6/09 = 2MM 
