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View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking! 208 20.33%
It's OK - I'm warming up to this new look. 303 29.62%
I'm not feeling much one way or another - it may take time. 95 9.29%
I think AA could have done better. 214 20.92%
I really hate this look - what were they thinking? 203 19.84%
Voters: 1023. You may not vote on this poll

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Old May 2, 13, 1:52 pm   -   Wikipost
FlyerTalk Forums Thread Wiki: AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
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American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.

AA now has some Boeing 777-323ER, 737-823ER and 767-323ER in new livery.

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Old Jan 17, 13, 6:28 am   #1
 
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AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Countdown's on the aa.com



=================MODERATOR NOTE================
As WikiPosts and polls seem to prevent the "first unread post" from functioning at this time, we have deleted the WikiPost and added the content:

American Airlines CEO Tim Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here.

N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles.

Link to AA news release.
Last edited by JDiver; Jan 17, 13 at 3:45 pm..
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Old Jan 17, 13, 6:34 am   #2
 
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Originally Posted by bosboy73 View Post
Countdown's on the aa.com

For those of us without the email.. http://www.aa.com/newamerican
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Old Jan 17, 13, 6:44 am   #3
 
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Already posted in the existing livery thread : AA's first 77W spotted at Paine Field; new livery speculation
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Old Jan 17, 13, 6:54 am   #4
 
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The A/C is in flight from So California Logistics (Victorville, CA) due into DFW at 8:12 for a 9am unveiling (CST)

http://flightaware.com/live/flight/AAL9634
http://flightwise.com/track/AAL9634
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Old Jan 17, 13, 6:58 am   #5
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LOGO AND STYLE!

https://twitter.com/greg787/status/2...681858/photo/1
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Old Jan 17, 13, 7:04 am   #6
 
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Old Jan 17, 13, 7:06 am   #7
 
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uhhh...hnmmmm............hmmm.
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Old Jan 17, 13, 7:08 am   #8
 
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I think I prefer the all metal/silver look of the plane in the email.
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Old Jan 17, 13, 7:12 am   #9
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Instantly reminded me of this...
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Old Jan 17, 13, 7:14 am   #10
 
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I will wait for judgement on that logo until I see the whole livery.
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Old Jan 17, 13, 7:16 am   #11
 
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From the Dallas Morning News Aviation Blog: http://aviationblog.dallasnews.com/

"A two-month-old Boeing 737-800 owned by American Airlines left Victorville, Calif., at 3:49 a.m. PST Thursday and headed to Dallas/Fort Worth International Airport. The significance: People tell us it had been repainted in American’s new livery.

We don’t know what it looks like. We’ll know later on Thursday morning when American rolls the new paint job out for public viewing.

American Flight 9634 departed Victorville is supposed to arrive at Dallas/Fort Worth International Airport around 8:15 a.m. or 8:30 a.m.. CST. It’s to be parked at American’s hangar on the east side of the airport until the new paint job is revealed."
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Old Jan 17, 13, 7:17 am   #12
 
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Old Jan 17, 13, 7:19 am   #13
 
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There's the silver bird we heard about in the "We believe in American" video.
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Old Jan 17, 13, 7:21 am   #14
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http://www.aa.com/newamerican/img/planeSpritemap.jpg
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Old Jan 17, 13, 7:23 am   #15
 
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That rendering makes it look like Air France
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