View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Mar 15, 2013, 7:39 am
#871
Join Date: Jul 2006
Location: DFW, SEA and AA in between
Programs: AA-3MM-ExPLT
Posts: 1,146
Interestingly I had the opposite reaction. I flew on N803NN last Thursday SEA-DFW and saw N908NN Tuesday in DFW heading out to LAX.
I thought it wasn't as ugly in person as on video.
Although that's not much of a compliment...
I thought it wasn't as ugly in person as on video.
Although that's not much of a compliment...
Mar 16, 2013, 6:29 am
#872
FlyerTalk Evangelist
Join Date: Nov 2007
Location: Denver • DEN-APA
Programs: AF Platinum, EK Gold, AA EXP, UA 1K, Hyatt Globalist
Posts: 21,593
Saw the new livery up close for the first time yesterday at DFW.
OK, I'm officially converted from "why change?" to "it's pretty cool."
OK, I'm officially converted from "why change?" to "it's pretty cool."
Mar 17, 2013, 4:56 am
#873
Join Date: Jul 2005
Location: Ireland
Programs: BA Gold, A3 Gold, BD..oh, wait..
Posts: 4,045
I was on the AA50 yesterday. My first "up-close" view was from the AC at DFW and it looked super. Then again, I already liked the livery!
Mar 17, 2013, 10:51 am
#874
In Memoriam, FlyerTalk Evangelist
Join Date: Jul 2002
Location: Durham, NC (RDU/GSO/CLT)
Programs: AA EXP/MM, DL GM, UA Platinum, HH DIA, Hyatt Explorist, IHG Platinum, Marriott Titanium, Hertz PC
Posts: 33,857
Apologies if this has already been answered but...will any of the 767-200s receive the livery? I think it would look striking on one of them.
Mar 17, 2013, 1:14 pm
#875
Join Date: Sep 2011
Location: Atlanta, GA (KATL)
Programs: Delta SkyMiles KM, Sky Club/Priority Pass, SPG Gold, HHonors Gold
Posts: 458
ATL
In ATL, the gate monitors have been updated with new promos for the new American, but everything else is still the old AA (check-in, gate signage, equipment, aircraft, etc.).
Can't wait until they send one of the newly-painted birds!
Can't wait until they send one of the newly-painted birds!
Mar 17, 2013, 2:10 pm
#876
Join Date: Aug 2010
Programs: AA 1.6MM EXP; UA GS; SPG LTG,Hilton Gold, Marriott Gold
Posts: 1,477
Although I suppose the 763s will get the paint job as they will be around for a while. I couldn't tell the difference at a glance between a 762 and a 763 anyway.
Mar 17, 2013, 2:56 pm
#877
FlyerTalk Evangelist
Join Date: Aug 2012
Location: KHOU/KIAH
Programs: AA EXP | Marriott Bonvoy Titanium| Hyatt Globalist
Posts: 11,222
Surprise!! Surprise!!! The first American Eagle ERJ-145XR is now in a new livery scheme.
Here it is:
http://www.jetphotos.net/viewphoto.php?id=7563030
Enjoy!
Here it is:
http://www.jetphotos.net/viewphoto.php?id=7563030
Enjoy!
Mar 17, 2013, 3:04 pm
#878
Join Date: Aug 2011
Location: Raleigh, NC
Programs: AA 1mil SPG Gold and a variety of others
Posts: 210
Quite an improvement in my opinion. Putting the old/new side by side, the old really looks dated.
Mar 17, 2013, 3:27 pm
#879
FlyerTalk Evangelist
Join Date: Jun 2005
Location: QLA
Programs: SBUX Gold
Posts: 14,507
I kid of course. I think it looks great on the lawn darts, but the heavies need a cheat line or something... is it just me, or does the new livery make the 77W look like a huge suppository?
I like the new logo, the tail stands out (if that was the goal... it definitely will draw out the 'Meruca crowd), and the paint is a good solution to cover the composite fuselages.
Just give us a cheat line! Even if it was a slightly darker shade of silver!
(I also love FT... and the fact that "I don't care" is the minority opinion by far)
Mar 17, 2013, 5:13 pm
#880
FlyerTalk Evangelist
Join Date: May 2002
Location: NYC, USA
Programs: AA EXP 3MM, Lifetime Platinum, Marriott Titanium, HH Gold
Posts: 10,967
Wirelessly posted (Apple iPhone: Mozilla/5.0 (iPhone; CPU iPhone OS 6_1_2 like Mac OS X) AppleWebKit/536.26 (KHTML, like Gecko) Version/6.0 Mobile/10B146 Safari/8536.25)
I still think the tail is rather ugly. But I like the new fuselage color scheme, and the new logo is growing on me.
I still think the tail is rather ugly. But I like the new fuselage color scheme, and the new logo is growing on me.
Mar 17, 2013, 11:38 pm
#881
Join Date: Jun 2000
Location: Syracuse, Boston, Athens
Posts: 995
The Airline Reporter posted photos and a video clip of a 763 in the new colors. Here it is:
http://www.airlinereporter.com/2013/...-a-boeing-767/
http://www.airlinereporter.com/2013/...-a-boeing-767/
Originally Posted by scnzzz
Although I suppose the 763s will get the paint job as they will be around for a while.
Mar 18, 2013, 12:42 am
#882
Suspended
Join Date: Mar 2011
Location: Los Gatos, CA
Programs: Hyatt Diamond, Marriott PLT, SPG PLT, AA EXP, Virgin Elevate
Posts: 293
I find it even more ugly, looks like a cross between a military and postal service paint job, dull and dry with a loud tail. I wonder what American's target market was when they though up this terrible eyesore.
I think at this point many are brain washing themselves to liking it...
I think at this point many are brain washing themselves to liking it...
Mar 18, 2013, 2:30 pm
#883
FlyerTalk Evangelist
Join Date: Jul 2000
Location: in the vicinity of SFO
Programs: AA 2MM (LT-PLT, PPro for this year)
Posts: 19,781
Finally saw one "live," at JFK a few minutes ago (on some widebody); it's not bad (which I'd thought it might be from the pictures online), but it's pretty much lacking in goodness. If their goal was to blend in rather than stand out, they've succeeded; the overall paint, at least on a grey day in NYC threatening snow -- is a rather drab color.
Mar 18, 2013, 4:25 pm
#884
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Join Date: Oct 2011
Location: Anywhere I need to be.
Programs: OW Emerald, *A Gold, NEXUS, GE, ABTC/APEC, South Korea SES, eIACS, PP, Hyatt Diamond
Posts: 16,046
I find it even more ugly, looks like a cross between a military and postal service paint job, dull and dry with a loud tail. I wonder what American's target market was when they though up this terrible eyesore.
I think at this point many are brain washing themselves to liking it...
I think at this point many are brain washing themselves to liking it...
Mar 18, 2013, 4:51 pm
#885
FlyerTalk Evangelist
Join Date: Aug 2012
Location: KHOU/KIAH
Programs: AA EXP | Marriott Bonvoy Titanium| Hyatt Globalist
Posts: 11,222
Finally saw one "live," at JFK a few minutes ago (on some widebody); it's not bad (which I'd thought it might be from the pictures online), but it's pretty much lacking in goodness. If their goal was to blend in rather than stand out, they've succeeded; the overall paint, at least on a grey day in NYC threatening snow -- is a rather drab color.