ma91pmh

No, actually this is an AA promotion, for people who choose to credit their hotel stay away from the hotel chain and too AA.

It's not end of the world, but I'd prefer it if when you register it says "you are not eligible" rather than saying thank you for registering and then in theory not getting anything. Though I am going to bet that anyone who registered will get it anyway

izzik

I understand it's an AA promotion.. my point was that it's ridiculous that someone would stop flying AA because they didn't get the dinky hotel promo they wanted.

ma91pmh

Often-times it's the last small straw that breaks the camel's back....

AmericanAirlines

Hi gemac, as stated earlier, each e-mail sent out was directed toward a carefully selected audience based on their "fit" with the specific criteria. However, members are still able to earn bonus miles at specific hotels if they have chosen AAdvantage miles as their earning preference within the hotel program. For your reference, you can find all of the bonus offers here: http://www.aadvantageconnections.com/hotels.aspx

Thanks again for your questions, and would love to help out with any more you might have!

Stephen @ AA

gemac

Hi, Stephen: There have been several members here who have expressed disappointment at not being targeted. I think they might understand better if you could outline the specific criteria and the intended purpose of the promo.

As an example, it might be AAdvantage members who have not earned AAdvantage miles via hotel stays in the last 12 months. The purpose of the promo would be to get these members to switch their hotel accounts to award AAdvantage miles instead of hotel points, hoping that once they tried that they would like it enough that they would not be moved to switch it back.

Or, it might be something else we don't know of. My theory is that the more we know about AAdvantage and its efforts to attract/retain us as customers, the better we will like AAdvantage.

Thanks for any guidance you can give.

gemac @ home

tylorcl

Very good point!

AmericanAirlines

Sure, no problem. American frequently segments our AAdvantage members based on travel behavior and other attributes to test different offers that our members might find valuable. Unfortunately, we don’t disclose specific targeting criteria for any campaigns.

Nonetheless, I hope this helps & would still be happy to answer any questions you might have moving forward!

Stephen @ AA

ma91pmh

Stephen -thanks for the interaction. This is a real positive step compared to prior very bland contributions from AA. I am of course not surprised you can't reveal the "secret sauce" of how you target people for offers, though I would think the assumption that you are targetting folks who may not be using a particular function you want to boost seems safe enough.

Just remember to throw in some promos for the truly loyal flyers too. When do we ever get an EXP-only promo for example? That would be a nice thank you for the top tier

dstan

+1

ramalama8

Exactly what I was getting at ... if they're able to tell that you've not been targeted while awarding points, they should also be able to tell that you've not been targeted while registering for the promo. Just seems shoddy that you can successfully register and at the same time "not successfully register."

dstan

By the same token, if the end user has not received an invitation email, then they should be able to tell that they are not targeted. As the T&C you posted early in the thread state: "This offer is non-transferable." they would then know that attempting to participate in the promo is at their own risk, regardless of ability to register.

I'm just happy that AA offers such a wide range of promos. @:-) Personally, I'd rather have them focus on continuing to develop these promos, rather than worrying about tweaking the IT response to non-targeted registrants.

UTA_flyinghigh

Whilst I won't whine about not getting something I wasn't entitled to in the first place, I do agree that a message saying I wasn't elgible would have been better.

In any case, thanks to AA for informing us. Based on this I just switched back my upcoming 12 nights (in the next 5 weeks) from AA to BD.

UTA

demkr

Hi,

What if we registered for both MULT0 and MULT1, but were sent/targeted MULT1? Do we need to do anything, or will the email we targeted automatically take precedence.

Thanks

AmericanAirlines

Good question, demkr. As long as you registered for the targeted promotion for which you are eligible, you are all set.
The registration for any ineligible promotions will be discarded without impacting the right one.

Thanks for asking, and happy to answer any additional questions you might have.

Stephen @ AA

yosithezet

^^^^