What do YOU think the merged name should be?
Apr 20, 2005, 8:56 am
#1
Original Poster
Join Date: Nov 1999
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What do YOU think the merged name should be?
Reading around, there is a fear (whether real or perceived) that the America West name will lose to the US Airways name in a merged airline, and that the US Airways name is "damaged goods".
If HP/US were to hold a contest to name the new merged airline, what would you want it to be?
Bob
If HP/US were to hold a contest to name the new merged airline, what would you want it to be?
Bob
Apr 20, 2005, 9:07 am
#2
Join Date: Jun 2004
Location: Atlanta, GA
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I was hoping that they could incorporate the America West logo in the USAirways name, like the stylish A or the W. These spring to mind:
Western Airways - Delta may have a problem with this
USWest - Kind of nice but the west is considered limiting the brand to a region
America West Airways - Completely eliminates the USAIR
Western Airways - Delta may have a problem with this
USWest - Kind of nice but the west is considered limiting the brand to a region
America West Airways - Completely eliminates the USAIR
Apr 20, 2005, 9:10 am
#3
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US Scare
Apr 20, 2005, 9:58 am
#4
Join Date: Nov 2004
Location: Los Angeles, CA; Philadelphia, PA
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How about just combining the two--USAW Airways? Or AWUS Airlines? Just a thought.
LAX
LAX
Apr 20, 2005, 10:11 am
#5
Join Date: Oct 2004
Posts: 64
America World Airways
That way they can keep the AWA...
They would keep the America from HP and the Airways from US - the two most indistinguishable parts of their names...
That way they can keep the AWA...
They would keep the America from HP and the Airways from US - the two most indistinguishable parts of their names...
Apr 20, 2005, 10:11 am
#6
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Why not run America East and America West as complementary, co-branded, salt-and-pepper, "virtually different" airlines?
At one time there was a vague plan to do this with US Airways and British Airways -- making liveries and branding consistent. It would've been a neat idea had the US/BA partnership not collapsed.
The US Airways brand unfortunately is now synonymous with failure, incompetence, bankruptcy and anti-customer cruelty. And adopting it in the west, where US has far less presence, recognition or loyalty than HP, would only hurt the merged operation. There is probably no more disliked airline brand in the country than US Airways. America West, on the other hand, is pretty well-regarded for its recent improvements and revised pro-customer fare structure.
At one time there was a vague plan to do this with US Airways and British Airways -- making liveries and branding consistent. It would've been a neat idea had the US/BA partnership not collapsed.
The US Airways brand unfortunately is now synonymous with failure, incompetence, bankruptcy and anti-customer cruelty. And adopting it in the west, where US has far less presence, recognition or loyalty than HP, would only hurt the merged operation. There is probably no more disliked airline brand in the country than US Airways. America West, on the other hand, is pretty well-regarded for its recent improvements and revised pro-customer fare structure.
Apr 20, 2005, 10:25 am
#7
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How about 'New West'.
Apr 20, 2005, 11:19 am
#8
Join Date: May 2004
Location: Vermont
Posts: 432
Originally Posted by SanDiegoMark
America World Airways
That way they can keep the AWA...
They would keep the America from HP and the Airways from US - the two most indistinguishable parts of their names...
That way they can keep the AWA...
They would keep the America from HP and the Airways from US - the two most indistinguishable parts of their names...
I like this one the best. ^ I'd hate to see the America West name get gobbled up by US Airways in any merger.
Apr 20, 2005, 11:49 am
#9
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I'd have to agree here. I've only been flying consistantly for a short time but have been an HP customer for a long time. I would like to see a combination of the names vs going with just US Airways. Plus if they go with US Airways it makes it seem like US Airways gobbled us up 
Lance
Lance
Originally Posted by AgtMulder
I'd hate to see the America West name get gobbled up by US Airways in any merger.
Apr 20, 2005, 12:20 pm
#10
Join Date: Oct 2004
Posts: 64
People seem to keep assuming that US will be the dominant partner in this merger... I think it's the other way around...
It's a common trend lately that the dominant partner takes the other company's name... Nations Bank bought Bank of America and took the B OF A name - there are countless examples of that happening.
I bet the new company is headquartered in Phoenix and run by Doug Parker... and has the US Airways name... let's just hope they don't have the Useless Airways attitude...
It's a common trend lately that the dominant partner takes the other company's name... Nations Bank bought Bank of America and took the B OF A name - there are countless examples of that happening.
I bet the new company is headquartered in Phoenix and run by Doug Parker... and has the US Airways name... let's just hope they don't have the Useless Airways attitude...
Apr 20, 2005, 1:28 pm
#11
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Why cant they just keep it America West? Its still called Virgin Atlantic and they fly to more places than just across the Atlantic. China Southern flys to more than just southern China. The old Western Airlines flew all over the place, same with Eastern.
Apr 20, 2005, 8:40 pm
#12
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Originally Posted by olympicnut
Why cant they just keep it America West? Its still called Virgin Atlantic and they fly to more places than just across the Atlantic. China Southern flys to more than just southern China. The old Western Airlines flew all over the place, same with Eastern.
Apr 21, 2005, 1:10 am
#13
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America West forever.
I spent two days looking for news on this merger and I go away for a day and all this juicy news comes up. 
Anyway I don't think America West should give up their name. Maybe change it to America West Airways. However I think the two names will be around for a while due to the costs of rebranding.
Anyway I don't think America West should give up their name. Maybe change it to America West Airways. However I think the two names will be around for a while due to the costs of rebranding.
Apr 21, 2005, 1:53 am
#14
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Originally Posted by flyingcat
These spring to mind:
USWest - Kind of nice but the west is considered limiting the brand to a region
USWest - Kind of nice but the west is considered limiting the brand to a region
Apr 21, 2005, 2:54 am
#15
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FA's cracking jokes today
Flew from DIA to PHX today and the gate attendants and flight attendants seemed to be trying to have a naming contest during the flight. During each announcement they tried a different name/combination of the names. Can't remember them all, but "America West Airways" and "US America Air" were among the list. For a few minutes I thought I was on WN with the FA's trying to get a laugh...wish they would've gotten the beer out before they started...like a bad comedy club it didn't get funny until I was a couple drinks in...