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[Long Haul] Business Class Rebranding

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Old Sep 7, 2017, 9:38 am
  #1  
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Smile [Long Haul] Business Class Rebranding

As per title. I'm not entirely sure how far they intend to go with this (I doubt the product as such will see major changes for the time being), but it's all back to Magnifica from now on A TV campaign will also follow in relation to this. I wonder whether the recent addition of the former Emirates Country Manager has played a part in this.

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Old Sep 7, 2017, 12:35 pm
  #2  
 
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Wasn't it always Magnifica?
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Old Sep 7, 2017, 12:56 pm
  #3  
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Originally Posted by AirCub1
Wasn't it always Magnifica?
No, EY had changed it (soon after acquiring their stake in AZ) to the usual boring Business Class

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