Long term plans for AS and VX at SFO
#31
Join Date: Dec 2004
Location: SFO
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I suspect you seriously overestimate the capacity that AS will have at SFO. The combined airline will have only 10 gates total. UA, in comparison, has 34 domestic gates alone at SFO, and AS/VX has 32 gates in SEA. They are not going to be turning SFO into their main hub, or even into a very large hub.
#32
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#33
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#34
Join Date: Apr 2003
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AS/VX are not going to grow LAX/SFO all that much in the near term. They don't have the gate capacity to do so. Competitors are already serving all those cities and they are not low hanging fruit.
#35
Join Date: Feb 2014
Location: BOS
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Flying VX for the first time this weekend as an Alaska MVP Gold 75K
A couple of things are rather striking. First is that Alaska and Virgin America couldn't be more different. They seem to target different demographics entirely. The corporate cultures seem to be polar opposites. And Alaska customers are likely to be very disillusioned by the quality of the VX product.
The other thing that's puzzling is the terminal situation at SFO. This is Virgin America's home town and yet they don't even have a frequent flyer lounge in their own terminal? Seriously? Hard to see how this merger is going to be a success if the two airlines can't share a terminal and offer a reasonably consistent set of amenities to their regular customers. They're not even close to being able to do this now.
Has anyone heard anything on what the plans are to merge operations in San Francisco?
A couple of things are rather striking. First is that Alaska and Virgin America couldn't be more different. They seem to target different demographics entirely. The corporate cultures seem to be polar opposites. And Alaska customers are likely to be very disillusioned by the quality of the VX product.
The other thing that's puzzling is the terminal situation at SFO. This is Virgin America's home town and yet they don't even have a frequent flyer lounge in their own terminal? Seriously? Hard to see how this merger is going to be a success if the two airlines can't share a terminal and offer a reasonably consistent set of amenities to their regular customers. They're not even close to being able to do this now.
Has anyone heard anything on what the plans are to merge operations in San Francisco?
Alaska customers being disappointed in the VX product? Huh ?
Now, I completely understand the AS elites being grumpy about unequal treatment vis a vis VX elites, but this is a buyout not a merger of equals, so its on AS management to fix. I get also that AS is the hometown favorite in the PNW. I know, I live there now.
That said, in the past few years, I've flown every major carrier in NA and VX has been head and shoulders above every other on a day to day basis. I've flown enough on DL to maintain AF Gold for 5 years now. Now that I am in SEA, I also am flying more and more on AA as an AS elite. I get it. I see the differences in treatment.
I've made some other posts in the AS forum about what the VX experience has been. VX has consistently been the best for me and for comparison, I've done now some 40 flights on AS both short haul and transcons. So, it's not like I do not know the AS elite experience.
Now, the situation in T-2 is curious agreed, but it is a space issue in SFO and getting a lounge there has long been on the wish list for VX, but simply no space available. T-2 itself is in my experience the best terminal of any large airport in NA. Easy access from the garage. Rarely long lines at TSA. Great restaurants and shops, so I even though I have an Admirals Club membership, I used it on maybe 25% of my trips. Remember also. unlike SEA, VX is not the largest tenant at SFO.
This is not a merger, but a buyout. AS owns VX, so failures there are on AS management. The trick and the challenge for this to succeed really is for AS to maintain loyalty to the VX base of flyers who have fled UA and are willing to pay for a truly premium product in F. F on VX has never been a freebie. Not even VX executives are allowed to fly in F. It is solely for paying customers.
AS elites, who see VX as an inferior product, especially in F, are suffering what we call cognitive dissonance.
#36
Join Date: Feb 2014
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Alaska flies out of the international terminal and uses the Cathay Pacific frequent flyer lounge. Virgin America operates out of terminal 2 and shares it about 50/50 with American. Even though it's their home base, VX has no frequent flyer lounge at SFO.
Seems like AA would be unlikely to give up the very nice setup they have at SFO, and the Virgin America space in T2 isn't big enough to handle both them and Alaska.
The options for Alaska are to keep operating out of the international terminal with no VX overlap; pay AA handsomely to buy their presence in T2; move their combined VX + AS operations to T1 which is still underutilized.
Seems like AA would be unlikely to give up the very nice setup they have at SFO, and the Virgin America space in T2 isn't big enough to handle both them and Alaska.
The options for Alaska are to keep operating out of the international terminal with no VX overlap; pay AA handsomely to buy their presence in T2; move their combined VX + AS operations to T1 which is still underutilized.
#37
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You mean like how competitors are serving SFO-SNA and SFO-MSP? Didn't seem to stop AS from starting some routes.
#38
Join Date: Feb 2014
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Every route VX could fly you XXX-SFO-YYY, AS can fly you XXX-SEA-YYY (in fact, you can connect a lot MORE places out of SEA on AS than SFO with VX). VX's operation was based around SFO O/D, not connecting people (they didn't have an RJ operation and were exclusively serving large cities).
So the only people who will be flying through SFO will be the people who choose to...
So the only people who will be flying through SFO will be the people who choose to...
Now that SEA is my home airport, I am constantly reminded of the brain dead layout, especially with the security lanes. So, knowing the difference, if I land in D-8 and need to get to A11 or one of the satellites, how long will it take ? I'll take my chances in SFO anytime.
#39
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True, but the connection times in SFO T-2 are maybe max 8 minutes if you are a slow walker. T-2 is a wonderfully designed terminal and switching gates is painless.
Now that SEA is my home airport, I am constantly reminded of the brain dead layout, especially with the security lanes. So, knowing the difference, if I land in D-8 and need to get to A11 or one of the satellites, how long will it take ? I'll take my chances in SFO anytime.
Now that SEA is my home airport, I am constantly reminded of the brain dead layout, especially with the security lanes. So, knowing the difference, if I land in D-8 and need to get to A11 or one of the satellites, how long will it take ? I'll take my chances in SFO anytime.
#40
Moderator: Alaska Mileage Plan
Join Date: Feb 2005
Posts: 12,313
Now that SEA is my home airport, I am constantly reminded of the brain dead layout, especially with the security lanes. So, knowing the difference, if I land in D-8 and need to get to A11 or one of the satellites, how long will it take ? I'll take my chances in SFO anytime.
#41
Moderator: Alaska Mileage Plan
Join Date: Feb 2005
Posts: 12,313
Even more of all of the above, plus Admirals Club, Centurion Lounge and Priority pass lounge, plus Grand Hyatt, plus fast airside bidirectional train to all other terminals.
#42
Join Date: Apr 2003
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Skywest is starting those and the Skywest flights out of SFO are the first to be cancelled with any weather issues. You are not going to fly Skywest from SFO to ATL or any other longer haul flight from SFO.
#43
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Now that SEA is my home airport, I am constantly reminded of the brain dead layout, especially with the security lanes. So, knowing the difference, if I land in D-8 and need to get to A11 or one of the satellites, how long will it take ? I'll take my chances in SFO anytime.
As for the current time, there would have to be a totally new terminal consturcted and I honestly don't suggest doing it without complete commitment from DL that they are going to maintain/increase service over the next 25 years.
#44
Join Date: Aug 2006
Location: SJC
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I always thought that AA was going to eventually move into Boarding Area B of the North Terminal and VX (now AS) was going to get all of Boarding Area D of the Old International Terminal once Boarding Area B was renovated. Once that happens, I assume that AS will have enough gates in the old International Terminal.
#45
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I see. Before you were complaining that AS offered nothing in terms of network to VX pax because it was entirely duplicative of existing VX service, now they actually do, "but it's a regional".
Nothing really would make you happy short of AS selling VX to B6, would it?
Of course not, but AS isn't going to add all those cities at once. Like I said, they could add cities for years (and I'd predict they'll add gates too, gradually, as SFO finishes their T1 work).
AS didn't buy VX to have SFO and LAX be a perpetually poor cousin of what they offer out of SEA (or to route pax through SEA). The long term goal would be to have pretty large point to point availability out of all three cities. It will take a while to get there, but it's pretty obvious that's the goal.
Nothing really would make you happy short of AS selling VX to B6, would it?
AS didn't buy VX to have SFO and LAX be a perpetually poor cousin of what they offer out of SEA (or to route pax through SEA). The long term goal would be to have pretty large point to point availability out of all three cities. It will take a while to get there, but it's pretty obvious that's the goal.