View Poll Results: Did you get accepted into the AS "Insight Community"?
No, I did the survey but skipped the waitlist.
0
0%
Voters: 35. You may not vote on this poll
"Insight Community" Research Surveys / Responses and Comments
#196
FlyerTalk Evangelist
Join Date: Jan 2012
Location: Northern Calif./Eastern Ida.
Programs: Amethyst Premier Plutonium Medallion
Posts: 20,629
#197
Join Date: Mar 2013
Location: SEA
Posts: 3,953
I still enjoy taking them, though, if only because it's a window into what AS is thinking about doing.
#200
Join Date: Aug 2012
Location: SEA
Programs: Bonvoy Gold
Posts: 1,942
Repetition sometimes means that they're building in control questions. I've found that the surveys have gotten better. They still aren't that well designed in my mind - but mostly because I get annoyed by the barrage of brand affinity type questions. I don't want to be asked about my emotional response to the Alaska brand given a set of changes. Do it with a net promoter score.
#201
Join Date: Mar 2013
Location: SEA
Posts: 3,953
I think you may be giving the AS survey team far too much credit. I'm in the field, and much of what I have seen is junk that is likely to produce junk results. Also, NPS without associated qualitative analysis is not useful in this case. Happy to bore anyone via DM with why this and some other elements are not objective-appropriate.
#202
Join Date: Feb 2005
Location: JNU
Programs: HH D, AS MM/MVPG for life/AL, Awesome Wipes VIP Club, NEXUS, Hertz 5-Star Gold
Posts: 2,893
The latest survey focuses on the various newsletters that AS sends out in email form. It incorporated a cool highlighting feature you could use to accentuate items that were the subject of the survey.
#203
Join Date: Aug 2000
Location: Seattle, WA
Programs: Alaska 100K - MM, defender of shoes on the carpeted bulkhead 4ever, AA LT PLT, Hyatt Glob, HH Dia
Posts: 7,441
People read those things? Got the survey, haven't had a chance to look at it.
#205
FlyerTalk Evangelist
Join Date: Jan 2012
Location: Northern Calif./Eastern Ida.
Programs: Amethyst Premier Plutonium Medallion
Posts: 20,629
The AS Insider in its current state would be hard pressed to be less useful, so any improvement they make would prolly be a net positive.
#206
Join Date: Aug 2012
Location: SEA
Programs: Bonvoy Gold
Posts: 1,942
Agree for AS and every other airline newsletter. The only content of value to me are time-sensitive shopping portal promos (which are sent in separate emails, not the newsletter).
#207
Join Date: Jun 2001
Location: SEA
Programs: DL Plat, AS MVPG, Bonvoy Plat/LT Gold, HH Diamond
Posts: 1,260
I just got the latest survey, focused on first class amenities and specifically meal service. Maybe I'm a conspiracy theorist, but the whole thing read like a push poll to justify getting rid of the snack basket.
#208
FlyerTalk Evangelist
Join Date: Jan 2012
Location: Northern Calif./Eastern Ida.
Programs: Amethyst Premier Plutonium Medallion
Posts: 20,629
yeah, we can totally kiss that snack basket goodbye based on the way that thing read.
#209
#210
FlyerTalk Evangelist
Join Date: Aug 2002
Location: Bay Area, CA
Programs: UA Plat 2MM; AS MVP Gold 75K
Posts: 35,067
They specifically said they are considering cutting the snack basket on longer F flights. I reamed them on this and how their F is already uncompetitive as it is.