Post #248 by pdxasflyer (referencing a.net) includes the purported refreshed wordmark and a Youtube video of an ad using the new mark.
Alaska Airlines 2013 rebranding/possible name change speculation
#286
Join Date: Mar 2012
Location: JNU/SEA
Posts: 244
Aircraft require painting periodically anyway, and because the liveries are so similar, I assume that this will be done at that point rather than a mass-repainting effort. I'd guess it will be a few years at least before all the planes are in the new livery.
#287
Join Date: Mar 2008
Location: WA, US
Programs: lots of little things
Posts: 705
Aircraft require painting periodically anyway, and because the liveries are so similar, I assume that this will be done at that point rather than a mass-repainting effort. I'd guess it will be a few years at least before all the planes are in the new livery.
#288
#289
Join Date: Jun 2013
Programs: DL Diamond, UA Premier Gold
Posts: 2,933
Another photo:
http://www.airliners.net/photo/Alask...b73f7d3ce7ae01
http://www.airliners.net/photo/Alask...b73f7d3ce7ae01