Sep 4, 2014, 12:46 pm
Alaska Airlines 2013 rebranding/possible name change speculation
Jan 24, 2014, 12:34 am
#211
Join Date: May 2003
Location: SFO, mostly
Posts: 2,203
Still don't get the whole brand refresh thing. Alaska has a brand that is well recognized in its core markets and generally well regarded. I'd spend the money on improving the onboard product and IT and forget window dressing.
Jan 24, 2014, 9:03 am
#212
Join Date: Jan 2008
Programs: AS MVPG, CO, NW(now DL), Flying Blue
Posts: 6,554
From the earnings call:
First, we plan to increase IT spending again this year. We've budgeted a $27 million or about 30% increase in 2014 as several large infrastructure projects reach full stride and we increase our investment in functionality and aimed at making the travel experience more hassle free. The increase compares to increases of about $10 million in each of the past three years.
First, we plan to increase IT spending again this year. We've budgeted a $27 million or about 30% increase in 2014 as several large infrastructure projects reach full stride and we increase our investment in functionality and aimed at making the travel experience more hassle free. The increase compares to increases of about $10 million in each of the past three years.
Jan 24, 2014, 8:38 pm
#214
Moderator: Hilton Honors forums
Join Date: Dec 2002
Location: Marietta, Georgia, United States
Posts: 24,996
Despite its name celebrating the area of its origin, Delta Air Lines became one of the largest worldwide carriers without significantly changing its name.
I personally see no reason as to why Alaska Airlines would need to change its name if it becomes a truly national — or even worldwide — carrier.
I personally see no reason as to why Alaska Airlines would need to change its name if it becomes a truly national — or even worldwide — carrier.
Jan 24, 2014, 8:44 pm
#215
Join Date: Jun 2004
Location: Anchorage, AK
Programs: Lifetime AS 1MM & MVPG, AS MVPG100K, AA, DL, HH-G
Posts: 8,250
Mar 2, 2014, 11:44 am
#218
Join Date: Jun 2004
Location: Anchorage, AK
Programs: Lifetime AS 1MM & MVPG, AS MVPG100K, AA, DL, HH-G
Posts: 8,250
So, with the AS-DL relationship going way south, way fast, there is the possibility that the rebranding of AS will be the announcement of a re-alignment of the AS partnerships. The KE announcement may be only the start.
Perhaps this thread and the DL partnership threads should start tracking each other.
Perhaps this thread and the DL partnership threads should start tracking each other.
Jun 22, 2014, 10:10 pm
#220
Join Date: Jun 2004
Location: Anchorage, AK
Programs: Lifetime AS 1MM & MVPG, AS MVPG100K, AA, DL, HH-G
Posts: 8,250
Jun 22, 2014, 10:42 pm
#221
Join Date: Jul 2001
Posts: 702
There are some enhancements coming to the brand, however it has been communicated that strong customer feedback has been they like the current livery/wordmark and so those aspects of the brand are not being changed at this time.
Jun 22, 2014, 11:09 pm
#222
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
Posts: 42,953
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Hey now... Leave my lei alone 
Originally Posted by CDKing
Whatever happened to the rebranding? I did hear that the Lei on the ETOPS certified planes is going to be phased out soon but that's it
Jun 22, 2014, 11:09 pm
#223
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
Posts: 42,953
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Yay
Originally Posted by Snowdevil
There are some enhancements coming to the brand, however it has been communicated that strong customer feedback has been they like the current livery/wordmark and so those aspects of the brand are not being changed at this time.
Jun 22, 2014, 11:16 pm
#224
Join Date: May 2006
Location: TUS/PDX
Programs: WN CP/A-List, AS MVPG75K
Posts: 5,798
We all know that FAs are always the most informed folks at the company, but if that rug pattern is going away, I want some of it for my house!
Jun 22, 2014, 11:21 pm
#225
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
Posts: 42,953
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According to the FA on a flight last week, the carpet tapestry on the bulkheads is going away.
We all know that FAs are always the most informed folks at the company, but if that rug pattern is going away, I want some of it for my house!
...you mean the triangles? 
Originally Posted by tusphotog
We all know that FAs are always the most informed folks at the company, but if that rug pattern is going away, I want some of it for my house!