Sep 4, 2014, 12:46 pm
Alaska Airlines 2013 rebranding/possible name change speculation
Oct 16, 2013, 12:33 pm
#151
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
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Oh we need details. I know they had to make an err...adjustment to her paint before.
Originally Posted by johnp012001
Hopefully they fixed her up good. Tinkerbell has a bit of a bad reputation at AS!
Oct 16, 2013, 12:47 pm
#152
Join Date: Jan 2004
Location: Portland, Or USA
Posts: 1,800
Lol, interesting. Apparently she's a bit stubborn, and doesn't like to fly a bit more than some of the other planes in the fleet, or so I've been told. My friend says he hates when he sees he's working Tinkerbell.
Oct 16, 2013, 11:09 pm
#153
Join Date: Aug 2001
Location: San Francisco Bay Area
Programs: AS MVP, Elevate, AAdvantage, Mileage Plus
Posts: 1,992
Nov 14, 2013, 11:22 pm
#154
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
Posts: 42,953
From page 27 of the AAG Investor Deck
Energetic and compelling brand
We will create a deeper emotional connection between our brand, our people and our customers. We will position our brand as friendly, genuine, and relevant to a changing customer profile, and we will use our brand and our technology to develop a more direct relationship with our customers. We will position Alaska as the industry leader in environmental stewardship. A more energetic and compelling brand that highlights our low fares will drive more customers to our airlines and increase our market share and revenue potential.
[emphasis from slide]
Energetic and compelling brand
We will create a deeper emotional connection between our brand, our people and our customers. We will position our brand as friendly, genuine, and relevant to a changing customer profile, and we will use our brand and our technology to develop a more direct relationship with our customers. We will position Alaska as the industry leader in environmental stewardship. A more energetic and compelling brand that highlights our low fares will drive more customers to our airlines and increase our market share and revenue potential.
Nov 15, 2013, 12:12 am
#155
Join Date: Aug 2001
Location: San Francisco Bay Area
Programs: AS MVP, Elevate, AAdvantage, Mileage Plus
Posts: 1,992
Nov 15, 2013, 9:58 am
#157
Join Date: Feb 2005
Location: Alaska
Programs: Alaska MVPG
Posts: 265
Nov 15, 2013, 7:31 pm
#158
Join Date: Feb 2005
Location: JNU
Programs: HH D, AS MM/MVPG for life/AL, Awesome Wipes VIP Club, NEXUS, Hertz 5-Star Gold
Posts: 2,893
If they keep pulling some of the stunts they have the past few years, they'll create a deeper emotional connection all right - just not the one they want!
Nov 17, 2013, 9:36 am
#160
FlyerTalk Evangelist
Join Date: Mar 2004
Location: SGF
Programs: AS, AA, UA, AGR S (former 75K, GLD, 1K, and S+, now an elite peon)
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Nov 17, 2013, 6:20 pm
#162
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
Posts: 42,953
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RT or OW? 
Originally Posted by BOB W
ANC-PDX is $169 right now well into the first quarter. Not bad for an early MR or two.
Nov 17, 2013, 6:32 pm
#163
Join Date: Jun 2004
Location: Anchorage, AK
Programs: Lifetime AS 1MM & MVPG, AS MVPG100K, AA, DL, HH-G
Posts: 8,249
