Post #248 by pdxasflyer (referencing a.net) includes the purported refreshed wordmark and a Youtube video of an ad using the new mark.
Alaska Airlines 2013 rebranding/possible name change speculation
#151
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
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Oh we need details. I know they had to make an err...adjustment to her paint before.
Originally Posted by johnp012001
Hopefully they fixed her up good. Tinkerbell has a bit of a bad reputation at AS!
#152
Join Date: Jan 2004
Location: Portland, Or USA
Posts: 1,800
Lol, interesting. Apparently she's a bit stubborn, and doesn't like to fly a bit more than some of the other planes in the fleet, or so I've been told. My friend says he hates when he sees he's working Tinkerbell.
#153
Join Date: Aug 2001
Location: San Francisco Bay Area
Programs: AS MVP, Elevate, AAdvantage, Mileage Plus
Posts: 1,992
#154
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
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From page 27 of the AAG Investor Deck
Energetic and compelling brand
We will create a deeper emotional connection between our brand, our people and our customers. We will position our brand as friendly, genuine, and relevant to a changing customer profile, and we will use our brand and our technology to develop a more direct relationship with our customers. We will position Alaska as the industry leader in environmental stewardship. A more energetic and compelling brand that highlights our low fares will drive more customers to our airlines and increase our market share and revenue potential.
[emphasis from slide]
Energetic and compelling brand
We will create a deeper emotional connection between our brand, our people and our customers. We will position our brand as friendly, genuine, and relevant to a changing customer profile, and we will use our brand and our technology to develop a more direct relationship with our customers. We will position Alaska as the industry leader in environmental stewardship. A more energetic and compelling brand that highlights our low fares will drive more customers to our airlines and increase our market share and revenue potential.
#155
Join Date: Aug 2001
Location: San Francisco Bay Area
Programs: AS MVP, Elevate, AAdvantage, Mileage Plus
Posts: 1,992
#157
Join Date: Feb 2005
Location: Alaska
Programs: Alaska MVPG
Posts: 265
#158
Join Date: Feb 2005
Location: JNU
Programs: HH D, AS MM/MVPG for life/AL, Awesome Wipes VIP Club, NEXUS, Hertz 5-Star Gold
Posts: 2,893
If they keep pulling some of the stunts they have the past few years, they'll create a deeper emotional connection all right - just not the one they want!
#160
FlyerTalk Evangelist
Join Date: Mar 2004
Location: SGF
Programs: AS, AA, UA, AGR S (former 75K, GLD, 1K, and S+, now an elite peon)
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#162
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
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RT or OW?
Originally Posted by BOB W
ANC-PDX is $169 right now well into the first quarter. Not bad for an early MR or two.
#163
Join Date: Jun 2004
Location: Anchorage, AK
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Posts: 8,249