'Grab a Seat' - 1 Day only Sale
Dec 22, 2006, 7:01 pm
#76
Join Date: Feb 2006
Location: This is a personal account and my views and opinions DON'T represent those of my employer.
Posts: 450
Care to cite your evidence that the total revenue creation plus associated goodwill was more than the total revenue dilution caused by offering the rock-bottom fares?
Do you really think NZ would have suspended grab-a-seat if they were benefiting from it?
Do you really think NZ would have suspended grab-a-seat if they were benefiting from it?
Dec 22, 2006, 8:03 pm
#77
In Memoriam
Join Date: Jan 2005
Programs: A few
Posts: 635
I didn't say anything about total revenue creation. My point was related more to the Fife culture of cutting anything of perceived "cost" where cost is defined in a decidely biased manner - a prime example being ground staff.
Dec 22, 2006, 9:03 pm
#78
Join Date: Jun 2005
Location: Tauranga
Programs: NZ Elite, KrisFlyer, AC Aeroplan
Posts: 201
It looks like grabaseat is just on vacation....
I just went to the NZ website, and the grabaseat link is there. When clicked on, the usual map comes up, but with a sign saying "Gone to the beach. Back in early Jan."
I have no idea what the revenue implications have been for NZ, but one thing I suspect is that grabaseat has got a whole lot of people checking into the website on a regular basis.
I have no idea what the revenue implications have been for NZ, but one thing I suspect is that grabaseat has got a whole lot of people checking into the website on a regular basis.
Dec 22, 2006, 9:21 pm
#79
In Memoriam
Join Date: Jan 2005
Programs: A few
Posts: 635
I just went to the NZ website, and the grabaseat link is there. When clicked on, the usual map comes up, but with a sign saying "Gone to the beach. Back in early Jan."
I have no idea what the revenue implications have been for NZ, but one thing I suspect is that grabaseat has got a whole lot of people checking into the website on a regular basis.
I have no idea what the revenue implications have been for NZ, but one thing I suspect is that grabaseat has got a whole lot of people checking into the website on a regular basis.
Dec 23, 2006, 12:23 am
#80
Moderator, Hilton Honors
Join Date: Nov 2003
Location: on a short leash
Programs: some
Posts: 71,422
It also ensured I check the NZ website regularly, which I understand is one of the aims.
Given NZ controls the number of seats offered and it is a small number, any revenue leakage will be small and constrained to whatever they allow for.
Dec 23, 2006, 12:42 am
#81
Moderator, Hilton Honors
Join Date: Nov 2003
Location: on a short leash
Programs: some
Posts: 71,422
I sent an email to NZ enquiring about the "Sold Out" message which was patently untrue (no seats offered today) and then the message got changed before they replied to me.
Mar 1, 2007, 3:06 pm
#86
In Memoriam
Join Date: Jan 2005
Programs: A few
Posts: 635
Just had an argument on the phone with an NZ supervisor re. grabaseat. AKL-RAR had been advertised this morning, so I waited until the usual time of 10am to price a flight or two. By 10.25am, AKL-RAR still had "try later this morning" or whatever it is. About a minute later this changed to "sold out". I got on the phone to query this and suggest there might be a problem with fare loading or the website. Supervisor told me things like "this site is available to the whole world, and the seats go very quickly", "agents buy up the seats", "a family of 10 can buy the seats" etc. I told her that I check grabaseat every day, and internationals just don't go in the space of a minute. I also said that it was my understanding that available seats were spread over a number of days, so the family of 10 would find it difficult booking out the entire alotment for a couple of weeks on just one or two flights. She continued to insist that the seats had really sold out in that time, and while we were talking the site changed to show 33 seats available AKL-RAR. I suggested that this indicated a problem in the original loading of the fares onto the grabaseat site, but she then claimed that the 33 seats becoming available was the result of people canceling. All this in the space of 10 minutes. At this point I cut my losses and said goodbye.
Who's correct?
Who's correct?
Mar 1, 2007, 3:17 pm
#87
Moderator, Hilton Honors
Join Date: Nov 2003
Location: on a short leash
Programs: some
Posts: 71,422
Likely not loaded correctly. I see there is availability right now.
BTW I see NZ has reverted to defaulting to add insurance again. They had turned it off for a while after complaints the previous time they defaulted to add it.
BTW I see NZ has reverted to defaulting to add insurance again. They had turned it off for a while after complaints the previous time they defaulted to add it.
Mar 10, 2007, 1:30 pm
#88
Join Date: May 2003
Posts: 1,315
This weekend the grabaseat programme switched gear from being partly a limited availability / capacity management tool to a competitive marketing tool? i.e. During the week JetStar announced $129 fares from CHC to Australia and both yesterday and today grabaseat shows plenty of seats CHC-BNE/SYD/MEL for $149.