Focus on South American market
Apr 8, 2014, 4:35 pm
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Focus on South American market
At a time where potential growth on the North Atlantic, with already overloaded aircraft, remains limited, and while competition with companies from the Gulf to serve Asian capitals is more vivid, the Air France decided to capitalize on South America.
A region both in economic and population growth and on which competition is less strong, because of the weakening of the Spanish Iberia and the disappearance of national companies.
Sign of this strategic shift, Air France inaugurated last week a new Paris-Brasília line. Certainly in this year of soccer World Cup, the Brazilian capital may seem opportunistic, but company strategy fits in the long term. "In 2014, we will increase our capacity to Latin America from 15% to 20%," says Frédéric Gagey, CEO of Air France, which, in tandem with KLM, asserts leadership in terms of seats offered along the Europe-South America.
http://www.lesechos.fr/entreprises-s...sud-662844.php
A region both in economic and population growth and on which competition is less strong, because of the weakening of the Spanish Iberia and the disappearance of national companies.
Sign of this strategic shift, Air France inaugurated last week a new Paris-Brasília line. Certainly in this year of soccer World Cup, the Brazilian capital may seem opportunistic, but company strategy fits in the long term. "In 2014, we will increase our capacity to Latin America from 15% to 20%," says Frédéric Gagey, CEO of Air France, which, in tandem with KLM, asserts leadership in terms of seats offered along the Europe-South America.
http://www.lesechos.fr/entreprises-s...sud-662844.php
