Now its $7?
Aug 5, 2011, 8:45 pm
#1
Original Poster
Join Date: Jan 2000
Location: Calgary,AB
Programs: Aeroplan 25K , UA ,WJ, HA, AMEX AP Reserve
Posts: 1,289
Now its $7?
Just returned from T.O. after our annual summer vac in Muskoka. (GREAT Weather!) but I was surprised (but not shocked) that alcohol is now $7 in Economy. When did this change? I think they are starting to get near the point of diminishing returns with this price. I cant remember the last time I paid $7 for a domestic beer in a bar or restaurant. The $6 was a tipping point for me. $7 is just too much
Aug 5, 2011, 8:56 pm
#2
FlyerTalk Evangelist
Join Date: May 2009
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I don´t drink beer myself, don´t drink much hard liquor and I´ve never been too interested in the wines in Y, so I don´t really care personally.
The on-baord cafe offering is one of the few areas AC can very accurately analyue revenues/profts/profit margins etc.
On a recent flight a fellow pax sitting next to me (who more looked like an unpleasant Greyhound pax) ordered four cans of beer at once and then ordered another four cans an hour later, so I guess when it comes to drinking alcohol, many pax lose their price sensitivity.
The on-baord cafe offering is one of the few areas AC can very accurately analyue revenues/profts/profit margins etc.
On a recent flight a fellow pax sitting next to me (who more looked like an unpleasant Greyhound pax) ordered four cans of beer at once and then ordered another four cans an hour later, so I guess when it comes to drinking alcohol, many pax lose their price sensitivity.
Aug 5, 2011, 9:27 pm
#4
Join Date: Aug 2008
Location: トロント
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On a recent flight a fellow pax sitting next to me (who more looked like an unpleasant Greyhound pax) ordered four cans of beer at once and then ordered another four cans an hour later, so I guess when it comes to drinking alcohol, many pax lose their price sensitivity.
Last edited by mapleg; Aug 5, 2011 at 9:28 pm Reason: typo
Aug 5, 2011, 9:38 pm
#5
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Indeed, I was in the aisle seat and was trying to take a nap (after 20h of travelling) and he asked me to get up every 20min. I offered him the aisle seat, but he declined saying "I prefer the window seat" 
I´ll admit to enjoying some glasses fo wine/champagne in C/F, but at last I don´t inconvenience anybody too much.
I´ll admit to enjoying some glasses fo wine/champagne in C/F, but at last I don´t inconvenience anybody too much.
Aug 5, 2011, 9:47 pm
#6
Join Date: Dec 2006
Location: Closer to YTZ
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Upside: no extra tip is required?!
Here's an idea, couldn't some Tango slob
buy a la carte MLL access on his ticket and then drink his $40 worth - or greater - in the lounge?
On that note would On My Way cover denied boarding/intoxicated? AC has thought of everything
Here's an idea, couldn't some Tango slob
buy a la carte MLL access on his ticket and then drink his $40 worth - or greater - in the lounge?On that note would On My Way cover denied boarding/intoxicated? AC has thought of everything
Last edited by Tangoer; Aug 5, 2011 at 9:54 pm
Aug 5, 2011, 10:04 pm
#7
Join Date: Oct 2007
Location: Left
Programs: FT
Posts: 7,285
i have never tipped with my CC but used to do the same with cash all the time. since prices have gone up and AC is pricing such a huge margin into booze, the employees can negotiate something out of that. at 4 bucks a beer, i am giving a fiver and say thanks...at 6, i am taking my change and at 7, i am BYOB...well, BYO small bottles of hard liquor that can go through security without issue.
Aug 6, 2011, 8:21 am
#8
Join Date: Mar 2005
Programs: Air Canada Elite, Continental Gold, IC Royal Ambassador, SPG Gold
Posts: 705
This is my experience as well. I drink beer, but I generally do NOT drink alcohol while flying. So even if AC was charging $2 for the beer I probably just wouldn't bother buying it.
It seems to me that I rarely see someone order just one drink. It is often 2 Vodkas or several beer at least.
I really think that if you are going to drink on the plane you just pay the money and don't question it. Much like drinking at a downtown bar, it is nothing to pay $7 at least for a pint even though it is a ridiculous price.
I think AC will get to $9 with the pricing but will avoid the $10 level for obvious reasons.
It seems to me that I rarely see someone order just one drink. It is often 2 Vodkas or several beer at least.
I really think that if you are going to drink on the plane you just pay the money and don't question it. Much like drinking at a downtown bar, it is nothing to pay $7 at least for a pint even though it is a ridiculous price.
I think AC will get to $9 with the pricing but will avoid the $10 level for obvious reasons.
I don´t drink beer myself, don´t drink much hard liquor and I´ve never been too interested in the wines in Y, so I don´t really care personally.
The on-baord cafe offering is one of the few areas AC can very accurately analyue revenues/profts/profit margins etc.
On a recent flight a fellow pax sitting next to me (who more looked like an unpleasant Greyhound pax) ordered four cans of beer at once and then ordered another four cans an hour later, so I guess when it comes to drinking alcohol, many pax lose their price sensitivity.
The on-baord cafe offering is one of the few areas AC can very accurately analyue revenues/profts/profit margins etc.
On a recent flight a fellow pax sitting next to me (who more looked like an unpleasant Greyhound pax) ordered four cans of beer at once and then ordered another four cans an hour later, so I guess when it comes to drinking alcohol, many pax lose their price sensitivity.
Aug 6, 2011, 9:01 am
#9
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If it's beyond your tipping point, then it's a simple solution and AC's loss of revenue/profit. Just like if they price a ticket too high, many are not going to buy it. It's AC's loss.
Aug 6, 2011, 1:27 pm
#10
Join Date: Feb 2004
Location: Canada
Posts: 881
Aug 7, 2011, 9:56 am
#13
Join Date: Dec 2006
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Aug 7, 2011, 10:29 am
#14
Join Date: Aug 2009
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Aug 7, 2011, 12:00 pm
#15
Join Date: Jul 2005
Location: Ontario, CAN
Posts: 5,813
liquor shot in a bar is 35ml and ~ $5. + You have to tip.
If you get a 50ml liquor + can of mixer, you're getting 1.5 drinks for $7 taxes and tip incl. Plus, you can make it as strong/weak as you prefer.