AC to Unveil the Future of Canada's Flag Carrier at Toronto, Montreal & Van. events
Feb 9, 2017, 9:18 am
#106
Join Date: Apr 2012
Location: Ontario, Canada
Programs: AC E75K / Marriott Silver Elite / SPG
Posts: 141
I always find it fascinating how AC forms partnerships/sponsorships.
With hundreds of well known chefs, sommeliers, and designers, how did these 4 get selected to represent our nations flag carrier?
With hundreds of well known chefs, sommeliers, and designers, how did these 4 get selected to represent our nations flag carrier?
Feb 9, 2017, 9:25 am
#108
Join Date: Jul 2013
Location: MLL / AC Cafe
Programs: It's hard to get status when the website won't let me book flights.
Posts: 5,706
It's also just not that expensive given the timing that they've chosen:
- 61x 737, need to be painted anyway = free
- 45x C-series, need to be painted anyway = free
- 777, constantly rotating for D-checks, which involves a new paint job anyways, mostly free
- 320, 767, leaving the fleet, can limit painting to those remaining and can attempt to time them to D-checks
- E90, 330, 787, going to cost money as I don't think they are up for D-checks anytime soon
- Regional can be painted as checks come due
Done two years ago, this would have been a huge cost as everything would need to be done. But this is a perfect moment to refresh the brand with a lower cost than usual.
- 61x 737, need to be painted anyway = free
- 45x C-series, need to be painted anyway = free
- 777, constantly rotating for D-checks, which involves a new paint job anyways, mostly free
- 320, 767, leaving the fleet, can limit painting to those remaining and can attempt to time them to D-checks
- E90, 330, 787, going to cost money as I don't think they are up for D-checks anytime soon
- Regional can be painted as checks come due
Done two years ago, this would have been a huge cost as everything would need to be done. But this is a perfect moment to refresh the brand with a lower cost than usual.
Also the amount of paint does impact fuel efficiency. If there is more paint the long term fuel burn of the plane will go up, less paint it will go down. This + or - could possibly have a larger total $$ than all other costs you have listed when considered total time between paint jobs and savings/spend on fuel due to the change.
Feb 9, 2017, 9:36 am
#109
Join Date: Jun 2011
Location: Montreal
Posts: 221
I can see that there is an element of representing various provinces, Hawksworth from BC, Bates from Ontario, Rivest from Quebec (she was also ranked 2nd best somelier in the world in 2012 in Tokyo which IMO makes her a worthy contender for the "head somelier" position at AC)
Feb 9, 2017, 9:48 am
#114
Join Date: Dec 2008
Posts: 797
I am not a AC shareholder. I may like them as an airline, but airlines are not great investments. That said, if I were a shareholder I would just view all of this as one big publicity stunt.
The secret is being used to build up suspense among the press. There are probably reporters who have put a bit of effort to get to see an earlier version of it. That gets them more invested in reporting on it.
The paint job is basically a big billboard bouncing about in front of airport windows the world over providing more brand recognition.
Sounds like good business to me.
The secret is being used to build up suspense among the press. There are probably reporters who have put a bit of effort to get to see an earlier version of it. That gets them more invested in reporting on it.
The paint job is basically a big billboard bouncing about in front of airport windows the world over providing more brand recognition.
Sounds like good business to me.
Air Canada have gotten into the habit of scheduling the release of weaker quarterly numbers on Fridays but releasing always stellar 3Q numbers mid week to ensure maximum media coverage.
Do YOU watch BNN or read the business section on Friday night, Saturday or Sunday?
🤐
Feb 9, 2017, 9:56 am
#117
Join Date: Feb 2017
Location: YVR
Programs: AC E35K, Nexus
Posts: 28
https://scontent.xx.fbcdn.net/v/t31....b6&oe=590B451E
Last edited by ctf12; Feb 9, 2017 at 10:01 am
Feb 9, 2017, 9:57 am
#118
Join Date: Jul 2005
Location: YVR
Programs: AC MM
Posts: 1,478
The new livery is actually already shown on their Facebook page.
I didn't want to post the pictures of the aircraft here in case you like to experience the unveiling in a few minutes and be surprised.
I like it, looks very clean and crisp, lots of white though.
I didn't want to post the pictures of the aircraft here in case you like to experience the unveiling in a few minutes and be surprised.
I like it, looks very clean and crisp, lots of white though.
Feb 9, 2017, 9:59 am
#119
Join Date: Apr 2013
Location: YVR
Programs: Ice Cream Club, AC SE MM, Bonvoy Life Plat
Posts: 2,803
New food, new IFE, new colours... Blacks, greys... I expect some other misc announcements, but WS will follow in a month. =P I just wet myself thinking about it.
Weird how they cropped the R over the emergency door...
Weird how they cropped the R over the emergency door...
