AC ranks in Canada's top brands

Old Apr 29, 2013, 7:55 pm
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AC ranks in Canada's top brands

AC ranks #30/40,

http://www.canadianbusiness.com/cana...op-40-ranking/



Reputation scores are based on trust, admiration & respect, good feeling and overall esteem.

Governance: The company is responsibly-run. It behaves ethically and is open and transparent in its business dealings.
Citizenship: The company is a good corporate citizen. It supports good causes and protects the environment.
Product/Services: The company offers high quality products and services. It offers excellent products and reliable services.
Workplace: The company is an appealing place to work. It treats its employees well.
Innovation: The company is an innovative company. It makes or sells innovative products or innovates in the way it does business.
Leadership: The company is a company with strong leadership. It has visible leaders and is managed effectively.
Performance: The company is a high-performance company. It delivers good financial results.

Methodology: Reputation Institute polled Canadian consumers about 100 multinational brands (selected based on a minimum revenue level, above-average reputations in their home countries and presence in 15 top international markets) and the 50 largest Canadian companies (ranked by revenue). Respondents rated seven elements: performance, products and services, innovation, workplace, governance, citizenship and leadership. The survey was conducted in February and March.

Data courtesy, The Reputation Institute.
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Old Apr 29, 2013, 8:01 pm
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Originally Posted by airbus320
AC ranks #30/40
Timmie's is #1 but interesting to see who's holding the #2 rank. (And #16 for that matter ...)
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Old Apr 29, 2013, 8:19 pm
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Originally Posted by RCyyz
Timmie's is #1 but interesting to see who's holding the #2 rank. (And #16 for that matter ...)
''

I noticed that but did not want to hightlight this.
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Old Apr 29, 2013, 8:32 pm
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so they came in #30 out of 50 largest Canadian companies?

woohoo!

http://www.canadianbusiness.com/list...and-then-some/

“Air Canada cannot compete with WestJet in terms of brand experience, nor do I think they even care.”

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Old Apr 29, 2013, 8:45 pm
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Some interesting numbers there... I noticed that this publication is owned by Rogers. Hard to believe they didn't make it. LOL!
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Old Apr 29, 2013, 10:29 pm
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funnily enough I just got off the phone with a AC rep and he was boasting of how many people call in and are pleased with their service. I pointed out the people leaving AC but he said he never hears about that and that Canadians don't typically complain but rather take their service elsewhere. (It was in regards to why your aeroplan number with your meal preferences doesn't translate into AC giving your meal preferences and you have to phone in every time).
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Old Apr 29, 2013, 10:43 pm
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Wirelessly posted (Mozilla/5.0 (BlackBerry; U; BlackBerry 9780; en-US) AppleWebKit/534.8+ (KHTML, like Gecko) Version/6.0.0.448 Mobile Safari/534.8+)

The real question is how much advertising does AC buy in their magazine.
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Old Apr 29, 2013, 11:17 pm
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When ranked by performance AC drops to #38 and WS drops to #4.
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Old Apr 30, 2013, 9:27 am
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Originally Posted by KenHamer
Wirelessly posted (Mozilla/5.0 (BlackBerry; U; BlackBerry 9780; en-US) AppleWebKit/534.8+ (KHTML, like Gecko) Version/6.0.0.448 Mobile Safari/534.8+)

The real question is how much advertising does AC buy in their magazine.
I guess not enough to be called 4*
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Old Apr 30, 2013, 1:34 pm
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Originally Posted by RCyyz
Timmie's is #1 but interesting to see who's holding the #2 rank. (And #16 for that matter ...)
Yay for little Transat sneaking up the rankings.
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Old Apr 30, 2013, 2:41 pm
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Originally Posted by tcook052
Yay for little Transat sneaking up the rankings.
The little Transat that carries more pax TATL than AC in the summer
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Old Apr 30, 2013, 6:33 pm
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Another strong endorsement for West Jet.
Air Canada needs to start paying attention. Both management and general personnel need to start working together or they may all find themselves out of a job in 5 years. It's happened to other valued legacy airlines, and a day will come when West Jet, Porter and others provide a viable alternative to the point where the government and the public say, so long AC it was nice knowing you,
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Old Apr 30, 2013, 11:25 pm
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Originally Posted by RCyyz
Timmie's is #1 but interesting to see who's holding the #2 rank. (And #16 for that matter ...)
Ouch, but no big surprise to anyone now is it really?
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Old May 1, 2013, 3:09 am
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Certainly nothing to brag about especially if compared to the others in the category. The lack of flexibility in changing flights nowadays unless an upcharge is paid, as well as the change fee, the switching of aircraft which denies the paying customer the product that was purchased...................
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Old May 1, 2013, 5:58 am
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Canada's most-hated brands list: Bell, Telus, Rogers, AC. That is all.
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