Singapore's Banyan Tree set to tie up with Accor
#1
Original Poster
Join Date: Apr 2008
Programs: ALL
Posts: 128
Singapore's Banyan Tree set to tie up with Accor
#2
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,581
Very interesting. I wonder how long we have to wait this time to see any tangible benefits for Le Club members given that we are still waiting for anything tangible after the FRHI purchase.
#3
Great! Good to know that Accor is starting to expand even further to luxury hotels. However I do hope they do a status match and do it fast unlike what is happening with the FRHI deal
#4
Well currently there is little interest for me to choose between a partner hotel or an Accor hotel. If they added more benefits like room upgrade and etc then it would be a big deal.
Banyan Chongqing BeiBei would be lovely if it did happen though prices start at 3000rmb per night which is very high for China.
Banyan Chongqing BeiBei would be lovely if it did happen though prices start at 3000rmb per night which is very high for China.
#5
Join Date: Feb 2011
Location: Asia
Programs: Krisflyer, Enrich, Marco Polo, Accor, HHonors, IHG
Posts: 610
Very interesting indeed. Although I don't think Banyan Tree has a loyalty rewards program, hence status match does not arise, I do look forward to see what benefits they will extend to Accor members apart from earning stay points.
#7
Join Date: Jun 2007
Location: ASIA
Programs: TK Elite, ALL Plus Diamond, Marriott Platinum, Hertz PC
Posts: 3,530
Deal won't happen. AccorHotels has decided not to proceed.
https://www.straitstimes.com/busines...of-banyan-tree
https://www.straitstimes.com/busines...of-banyan-tree
#8
FlyerTalk Evangelist
Join Date: Aug 2009
Location: Paris, France
Programs: AF/KL Flying Blue Platinum for life/Club2000 Ultimate, Accor ALL Diamond
Posts: 21,906
Deal won't happen. AccorHotels has decided not to proceed.
https://www.straitstimes.com/busines...of-banyan-tree
https://www.straitstimes.com/busines...of-banyan-tree
#10
Join Date: Jun 2007
Location: ASIA
Programs: TK Elite, ALL Plus Diamond, Marriott Platinum, Hertz PC
Posts: 3,530
Most likely not. Considering AH only owns 5% of BT. I wonder though if Bazin has some other ideas up his sleeve in regards to BT. My personal opinion is that the 10% option rate was too high.
#11
He is hoarding cash for the AF deal to make sure the French gov't will need to bail them out and then he's free to go on a shopping spree for more brands that do not add to their coverage and provide internal competition.
#12
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,581
Not necessarily, they may still market through Accor and possibly join the programme. Personally I had thought Banyan Tree would have been a good fit, certainly a better one than Air France but what do I know .....
Last edited by starflyergold; Jun 24, 2018 at 2:47 am
#14
#15
Join Date: Feb 2011
Location: Asia
Programs: Krisflyer, Enrich, Marco Polo, Accor, HHonors, IHG
Posts: 610
So does anyone know what kind of marketing agreement does Accor have with Banyan Tree? It seems we can book Banyan Tree on Accor website but it's not part of LCAH and hence can't earn points for staying there, let alone getting elite benefits.
Doesn't provide much of an incentive to book BT properties at all.
Doesn't provide much of an incentive to book BT properties at all.