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Accor takes over Mirvac hotels (48 properties)

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Accor takes over Mirvac hotels (48 properties)

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Old Dec 16, 2011, 1:08 am
  #1  
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Accor takes over Mirvac hotels (48 properties)

Accor PR:

Accor, a leader in Asia-Pacific, strengthens its position in Australia and New Zealand with the acquisition of Mirvac, a hotel management company
Following this transaction comprising of 6,100 rooms (48 hotels) Accor’s portfolio in those countries will reach 241 hotels, covering the spectrum of hotel segments......

The 48 hotels are located mainly in Australia, in key cities such as Sydney, Melbourne, Brisbane and Perth. Four of the hotels are located in New Zealand. The majority of the portfolio will be integrated into Accor’s upscale and midscale brands: Sofitel, Pullman, MGallery, Novotel and Mercure.
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Old Dec 16, 2011, 6:54 am
  #2  
IMH
 
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Great news.

http://www.mirvachotels.com/choose-a-hotel

I don't know any of these, but the locations and property descriptions seem very promising. Will maybe put an end to the practice of hotels in Australia calling themselves "Sofitel" but not fully participating in A|Club.
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Old Dec 17, 2011, 5:18 pm
  #3  
 
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Includes Sebel Resorts, Sebel Suites, Citigate hotels, Quay West suites and the old Sydney Marriott in Hyde Park
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Old Dec 17, 2011, 6:46 pm
  #4  
 
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I wonder if all those Mirvac properties are being removed from the GHA stable?
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Old Dec 17, 2011, 10:13 pm
  #5  
 
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Originally Posted by Pierre48
I wonder if all those Mirvac properties are being removed from the GHA stable?
Presumably as they get renamed, they will leave GHA.
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Old Dec 17, 2011, 11:40 pm
  #6  
 
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The Mirvac Melbourne properties i have seen are very nice additions to the Accor group IMHO.
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Old Dec 18, 2011, 1:42 am
  #7  
 
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It will be interesting to see which Accor brands these properties are re-branded to.

Heading to Auckland later this year so it would be nice to get some mileage out of my A-Club Platinum now that Hyatt have left NZ.
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Old Dec 25, 2011, 10:33 am
  #8  
 
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Whoa. That is a huge addition to accor in ocenia.

So does that mean Mirvac will no longer be listed on the stock exchange? Accor is buying the whole thing?
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Old Dec 25, 2011, 4:04 pm
  #9  
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Originally Posted by camsean
Whoa. That is a huge addition to accor in ocenia.

So does that mean Mirvac will no longer be listed on the stock exchange? Accor is buying the whole thing?
Just the hotels.
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Old Dec 27, 2011, 11:12 am
  #10  
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Quay West Suites

Wow, I stayed at this Sydney hotel once. It was serious luxury with a great view of the harbor. I had a huge dining room, kitchen, etc. Basically a 2 bedroom luxury apartment as I recall.
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Old Dec 27, 2011, 6:38 pm
  #11  
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Very nice indeed for Accor and for us

Now let's see if they will keep them or if they will do just like with Club Med.... revamp the thing and sell it back with an added value...
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Old Dec 28, 2011, 9:17 am
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Great news, will be interesting to see what they are rebranded to
Quay West Grand in Circular Quay has the best views in Sydney
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Old Dec 28, 2011, 3:08 pm
  #13  
 
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Originally Posted by Jinxy
Great news, will be interesting to see what they are rebranded to
Quay West Grand in Circular Quay has the best views in Sydney
Quay West =/= Quay Grand Suites
Quay West is in The Rocks whilst the other is adjacent to Circular Quay. Both are lovely hotels though!
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Old Dec 30, 2011, 9:04 am
  #14  
 
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Originally Posted by IMH
Will maybe put an end to the practice of hotels in Australia calling themselves "Sofitel" but not fully participating in A|Club.
That is a very sore point for Aussie A|Club members visiting Brisbane or the Gold Coast. It is oft raised as a major bone of contention whenever our paths cross with Accor senior staff and marketing officers within that brand.

It is because these two properties are franchised locations who we understand were able to opt out of the program.

The only way these issues are going to get fixed is if members keep complaining and raising the issue. Everyone here who goes to visit these locations and chooses not to stay because they can't find a top tier Accor property that accepts A|Club needs to email customer service and tell them that. Then email that concierge or manager at the property and tell them the same.

The more people who let them know they are voting with their wallets because of this, the more likely they are to get the message and realise the stupidity of turning away good money just because they want to save a few bucks on a loyalty program.
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Old Dec 30, 2011, 10:02 am
  #15  
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Originally Posted by thewinchester
That is a very sore point for Aussie A|Club members visiting Brisbane or the Gold Coast.
And rightly so. My hope is that the new Accor properties (of which there are several in Brisbane alone, for example, and a nice-looking Gold Coast hotel for a different kind of guest) will do the trick, by upping the pressure on the Sofitels.

Especially if some of the new properties are branded as Sofitel...
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