Accor, a leader in Asia-Pacific, strengthens its position in Australia and New Zealand with the acquisition of Mirvac, a hotel management company
Following this transaction comprising of 6,100 rooms (48 hotels) Accor’s portfolio in those countries will reach 241 hotels, covering the spectrum of hotel segments......
The 48 hotels are located mainly in Australia, in key cities such as Sydney, Melbourne, Brisbane and Perth. Four of the hotels are located in New Zealand. The majority of the portfolio will be integrated into Accor’s upscale and midscale brands: Sofitel, Pullman, MGallery, Novotel and Mercure.
I don't know any of these, but the locations and property descriptions seem very promising. Will maybe put an end to the practice of hotels in Australia calling themselves "Sofitel" but not fully participating in A|Club.
Will maybe put an end to the practice of hotels in Australia calling themselves "Sofitel" but not fully participating in A|Club.
That is a very sore point for Aussie A|Club members visiting Brisbane or the Gold Coast. It is oft raised as a major bone of contention whenever our paths cross with Accor senior staff and marketing officers within that brand.
It is because these two properties are franchised locations who we understand were able to opt out of the program.
The only way these issues are going to get fixed is if members keep complaining and raising the issue. Everyone here who goes to visit these locations and chooses not to stay because they can't find a top tier Accor property that accepts A|Club needs to email customer service and tell them that. Then email that concierge or manager at the property and tell them the same.
The more people who let them know they are voting with their wallets because of this, the more likely they are to get the message and realise the stupidity of turning away good money just because they want to save a few bucks on a loyalty program.
That is a very sore point for Aussie A|Club members visiting Brisbane or the Gold Coast.
And rightly so. My hope is that the new Accor properties (of which there are several in Brisbane alone, for example, and a nice-looking Gold Coast hotel for a different kind of guest) will do the trick, by upping the pressure on the Sofitels.
Especially if some of the new properties are branded as Sofitel...