Originally Posted by
Firewind
a different new elite than intended would certainly be identified: The people willing to spend a tremendous amount of time delving into the value of every transaction with Southwest and its partners. Conversely, it would certainly weed out many current participants who don't have either the time or acumen to calculate it time and again.
And, with an eye on the prize, how is it going to attract more business customers?
Actually, if one FTer can figure it out, we all will know.
As to attracting business customers, the idea is simple: reward customers based on how much profit they represent. Maintain good value for full-fare customers while legacy carriers trash their own FF programs for these same customers. Simple.