What I don't get is why wouldn't Starwood WANT to encourage people to stay as many nights in a row as possible? They have costs associated with checking a party in and out, and these are diminished with extended stays. Their promotions and methods of disbursing points (i.e. platinum amenity) also seem to encourage people to hotel hop, where I would think they would make more money encouraging longer stays. Perhaps the 90 day move is a step in the right direction. I love the SPG program but have never understood how the policies and programs encouraging shorter stays and hotel hopping are beneficial to anyone....