Originally Posted by
rrgg
Or a really bad one?
I'm pretty certain that Coke, not Delta, is to blame for that. Coke is almost certainly the one who lays out the terms of sponsorship, and I'm sure Delta complies... the fact that Coke runs out of Delta miles is (IMHO) due to their poor planning in requesting said miles from Delta. Maybe they can't request more, maybe they choose not to, who knows... either way, the popularity of Delta combined with Coke's lack of proper response to that popularity is what's causing the problem, and says nothing about whether Delta is a "good" sponsor or not.