FlyerTalk Forums - View Single Post - Independence Air - going out of business sale?
Old Sep 2, 2005, 9:31 am
  #15  
BigBeerBelly
 
Join Date: Aug 2004
Programs: iClub
Posts: 50
It does not matter how cheap a sale is offering tickets. It is all about revenue management. Using your logic, an airline should never give away a seat for advertising, humanitarian aid, etc. If you have 20,000 seats/per day and you know for a fact that 4,000 will be empty (LF <80%), why not put those empty seats to good use...ADVERTISE. Use those seats to reinforce your brand...a hip, low fare airline, with fantastic customer service. If you want to fly somewhere for $39 what airline would you think of?

Cheers.

BBB
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