BA has four different classes of travel. They are:

FIRST
Club World and Club Europe (Business Class)
World Traveller Plus (Premium Economy)
World Traveller and Euro Traveller (Economy / Coach)

FIRST (Picture) is on all 747 equipment, located in the nose, and on most 777 aircraft. It is also on longhaul 767 aircraft, but will be phased out, most likely by late summer 2005. The 747’s have 14 seats, the 777’s have 13, 14 or 17 depending on type, and the 767’s have 8. It is a 6’6” bed that goes totally flat. Also there is an ottoman, which, if travelling with a companion, can be used by them to sit on, allowing you to dine facing each other. The seat also features EmPower which is what most airlines use for providing in-seat power. There is a video screen, which gives access to the 12 or 18 channel entertainment system on the aircraft. Additionally there’s a Hi-8 video player allowing you to watch movies supplied by the crew. You also get a nice amenity kit, with an Anya Hindmarch designed bag, and on night flights, grey pyjamas. The First cabin on the 747 and 777 fleet was given a make over by Kelly Hoppen in 2000, with new soft furnishings and cushions. The makeover also saw the IFE updated. The 767 have not received this treatment.

BA have a flash animation that shows the products features in more detail:
http://www.britishairways.com/travel...c/public/en_gb

Club World (Picture) comes in two varieties, New Club World (NCW) and Old Club World (OCW). The New product is on most aircraft. There area now only a few 767’s left at LHR left to refit. NCW is a 6-foot, fully flat and horizontal bed. Like first, it also features Empower and the same IFE options, though there is no tape player. The seats alternate forward and backwards facing to fit together in an almost yin/yang like shape. OCW is the more typical Cradle seat first implemented in 1996, featuring a 50” pitch (Picture). The amenity kit features nice Molton Brown Products.

BA have a flash animation that shows the products features in more detail:
http://www.britishairways.com/travel/cwexp/public/en_gb

World Traveller Plus (Picture) is an improved economy product, and definitely not a downgraded business class. It features eight abreast seating, instead of nine or ten abreast, and a 38” pitch. They are new seats, specially designed by Recaro and have foot rests and extra recline. They also have Empower. The discounted WT+ fares are typically around £300 more than the cheapest WT fares.

World Traveller (Picture) is standard economy. It’s 3-4-3 on the 747, 3-3-3 on the 777 and 2-3-2 on the 767. It’s got a 31” pitch and each seat has a personal TV with either 12 or 18 channels depending on the aircraft. There is no at seat power.

Club Europe is the European business class seat. On the narrow body planes, it’s configured with convertible seating. This means on the left hand (ABC) side of the aircraft, the B seat squishes, leaving wider A C seats (an extra two inches or so). On the right hand (DEF) side, they expand giving around an extra couple of inches per seat. If the flight is busy, BA do sell the E (middle) seat. The front two thirds of the aircraft can be converted like this according to how many club passengers they are expecting. The curtain also gets moved to wherever the divide is that day. Club Europe has around a 34” pitch, so not particularly generous, but adequate. Some newer Airbuses have 120V European style plug sockets, although there aren’t too many of these. The new A321’s should have them. On the 767 aircraft, Club Europe is configured 2-2-2.

Euro Traveller is the European economy class. On the narrow bodies, it’s in a normal 3-3 configuration, while on the 767, it’s 2-3-2. Again it has a 31” pitch. One side effect of the convertible seating on the narrow body aircraft is that the very first row of euro traveller, on the left hand side also features this A C configuration, with no B seat. They are the best in Euro Traveller.

UK Domestic is the single economy class available on all UK routes using Airbus A319/20/21 and Boeing 757 to/from LHR; Boeing 737 to/from LGW. These types feature 3-3 configuration throughout. Regional services operated by subsidiary CitiExpress feature Avro (configured 3-3) and Embraer 145 (configured 1-2) regional jets with a small number of routes operated by Dash-8 props (configured 2-2).