Originally Posted by Astrophsx

How have they killed it? Maybe they've killed MS, but nowadays the airlines have killed the USE of miles. Even without bloggers the airlines would have caught on how profitable it was to tell miles to credit card companies and allow them to give away 100k sign up bonuses. Now you can have 100k AA miles and barely be able to use them. Without bloggers it would have just been a 4-5 year wait till social media influencers came along to take their place.