Wonder what the business model is now for airline focused sites? From what I can see, the credit card companies have pulled up the drawbridge on giving new sites links and keep culling the existing ones. You need 1m page views a month before your ad revenue hits $5k per month, and BA will want their 50% cut of that. I struggle to see what he is aiming for, unless it is a Ben-style profile or a sale to Bankrate.