Originally Posted by
notquiteaff
Should have called it MainstreamFlyer.com then. Perhaps it wouldn't be so dead then.
In the age of FB and other social media sites, is there really an opportunity for this? Is IF going to build up a long-term relationship (lifetime value) with mainstream once-a-year travelers?
Not that mainstream. We are talking about people like my wife who fly for business, even have status, but have no interest in their miles and would probably redeem for a toaster if not married to me
The IF model assumes that these people can be taken halfway down the road even though they would never in a million years sign up for FT.