I guess the real issue is that everyone thinks that they're an expert.
The reality is that most of the bloggers on BA and other websites aren't experts. I don't think anyone on here will go running to Delta Points for advice about how to book a DL award to Jakarta with a stopover in Tokyo.
Most of us on FT (or is it just this forum) know how to find award space, know what cards to use and how to maximize their benefits, know how to manufacture spend, know how to do all of it.
Obviously there are more newbies out there than experts, because these blogs are thriving.
It's really a shame because they're saturating the web with usually average advice, so when someone like my mom searches for something she gets one of those average reviews by the points guy littered with mistakes.
I don't enjoy everyone preaching information to me like they are an expert. It reminds me of the time when I took COMM101 as a summer class for transfer credit at a local college and the teacher was half as good at giving presentations as I was.