Ignorance and laziness is bliss; that's how businesses make money. There's a ton of people in the area where I work and reside who simply accept $3 ATM transactions for withdrawing money in an out-of-network ATM. No point talking to this people, the answers are:
1. I don't care/mind your own business/go away/you're not my boss/etc. etc.
2. It's only $3 who the f--- cares
3. It's a convenience I'm willing to pay for
4. I don't want to "look up stuff" or "OK, I'll take a look at it" (never does)
It's just like life. Those that are smart make it through life better than those who are ignorant will always be that way. You can't change people, they have to change themselves.