FlyerTalk Forums - View Single Post - Delta introduces new revenue program for earn, one-way awards
Old Feb 25, 2014, 10:12 pm
  #3  
Vuelos
 
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Originally Posted by Randy Petersen
Adds one-way awards, miles + cash and a whole new award chart with up to five tiers.
Interesting.

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DL appears to have convinced some in the media that the narrative is about "fixing" the overrewarding problem... but it's really reducing overall miles provided. Wonder why reporters given the pre-embargo scoop didn't think about this.

Let's think about it this way, you now reward at a fixed rate, dis-incentivizing Mileage Runs and rewarding your business travelers *more* than before (theoretically). That should be a win for all, right?

What DL is doing increases the miles earned for short haul and dramatically reduces for long haul travel in Y (and J, in some markets I would assume).

ATL -> LHR
4,210 miles each way
DM @ 125% bonus earns 9,472 miles each way.

To earn that many miles in the new program, base fare + YQ must be at least $861 to net the same number of miles (@ 11 miles / dollar)... factoring in taxes you are looking at a ~$2,000 RT fare.

ATL -> MCO
500 miles each way
DM @ 125% bonus earns 1,125 miles each way.

To earn that many miles in the new program, base fare + YQ must be at least $102 to net the same number of miles (@ 11 miles / dollar)... factoring in taxes you are looking at a ~$250 RT fare.


ATL -> DXB
7,599 miles each way
DM @ 125% bonus earns 17,098 miles each way.

To earn that many miles in the new program, base fare + YQ must be at least $1,555 to net the same number of miles (@ 11 miles / dollar)... factoring in taxes you are looking at a $3,500+ RT fare.

Last edited by Vuelos; Feb 26, 2014 at 12:02 am Reason: added analysis
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