Originally Posted by
brooklynmatt
Well, the CPC/PPC isn't exactly large multiples more, but the enhanced visibility of the site increases revenue from reader click hopping from one blogger to the next.
Moneywise, as a person with a smaller blog right now I would probably get a 20-30% increase in CPC revenue through the BA channel.
Even a 30 per cent increase, after Randy's 50 per cent cut, implies he can get 2.5x more per spot than Google gets - which is good going. But he can deliver better than that, based on discussion I've had with BA bloggers and comparing with my AdSense numbers.