Here's their ridiculous second response:
Thank you for your interest in participating in our Best Internet Rate Guarantee program.
As our current rate is less than the rate you found at the competing website your reservation is adjusted to the current rate at
www.choicehotels.com. Your rate is $61.99 plus tax, per night. If you find a lower rate within the 24-hours of making your original reservation, please resubmit.
Thank You
Mike xxxx
Best Internet Rate Guarantee
This totally guts the best rate guarantee as long as they let the hotel lower their rate on their own website
after a customer submits a claim.
Of course their initial response was also more than 24 hours after I submitted my claim so its impossible to keep chasing after lower and lower rates as they ask me to do.