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Old Jan 24, 13, 9:10 pm   #3
Join Date: Oct 2006
Location: MSP
Programs: DL DM, Marriott Plat, National Exec Elite
Posts: 1,342

Originally Posted by BallardFlyer;20118850[LIST
[*]"custValSeg":"1" - I'm curious to know what you real high spending folks have here - hopefully not double digits so I don't feel too bad. I'm a PM and I spent a bit under 10K on Delta last year though more than 2x that across all airlines.
I had 12[*] "mindsetSeg":"FL" - I wonder what FL means? At least it doesn't say FO! What do you all have?
I had SS[*] "mosaicCd":"F22" - also interesting - would like to know what you all haveB08[*] "incomeAmt":"$$$", - this was a surprisingly accurate 3 digit number representing my year income (when multiplied by $1000). Must come from AX?[*] "homeValueAmt":"$$$$$$", - my current house value estimate from - mostly I think home value is an interesting metric for profiling airline ticket buyers - it seems less important especially when you know their income already. maybe if I had 7 digits they would hit me with Delta Private Jets harder[*] "discSpndngAmt":"$$$$$", - this is interesting - I'm not sure what they are basing this discretionary spending off of, but it was an interesting number to say the least.This number for me was almost identical to my total DL spend in 2012 (Tickets plus Tax)[/LIST]So all this profiling is the new normal, but what is interesting to me are what these special codes mean for customer value, mindset, and mosaic, etc.

It makes me think of the AA "3 Eagle" customer rating stuff but a lot more fine grained.

Anyone have #'s they want to share or additional detailed insight?

Also, I should add you can get this data with Firebug for Firefox, Chrome, Safari or IE9 by loading the mileage activity page and inspecting the network traffic from your browser.
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