Originally Posted by
hazelrah
Jeff Robertson is quoted:
"Adding a revenue component to the SkyMiles Medallion program ensures that our most valued customers receive the best program benefits and a more exclusive experience."
Back when I first earned medallion status in the late '90s certain fare codes were not upgrade eligible (LUT IIRC). In other words, there was a revenue component - an incentive to spend more money if you wanted to 'receive the best program benefits.' Today, a GM or above on an award ticket can be upgraded...not so exclusive any more.