Aha!
And it fits in nicely with that quote from the New England Aquarium. Penguins can't get to Canada because there's no food for them in the warm water of the tropics. But by flying on Air Canada or their Star Alliance partners, the penguin can ride in comfort and dine on their new aquatic sealife special meals.
I was starting to think that the caption was supposed to be "Cool up here, eh? In fact it's so cool that you'd probably want to go visit the Southern hemisphere where it's summer. While you're down there, you might as well check out the penguins, since we don't have them up here in the Northern Hemisphere."
Perhaps that didn't fit into the banner ad very well.
cnk