Though, I will say, this huge fare reduction accross the pond for next year has me wondering about the revenue loads this past year in BE.
As someone, somehwere pointed out, they would be better served reducing the M fare on those routes and allowing the use of SWU's - this way they get the same revenue and garnish some good will amongst some of thier better customers.
But M fares are generally bought for flexibility, not just SWU use.