VX pulled in this happy camper from PHL to PDX.
Someone else is paying; but I am in VX first and it is simply out of this world compared to domestic US or AA. I would love to see additional routes from PHL.
As far as long term staying power - well - I'm not going to hold my VX points any longer than I need to. "Friendly, hip and tasty" certainly make a delightful trip but I'm not sure a long term business plan.