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Old Jul 16, 12, 11:48 am   #8
JetBlueFA
 
Join Date: Apr 2006
Programs: jetBlue TrueBlue, Marriott Rewards, Hilton Honors Diamond
Posts: 2,102
Just released to crewmembers today

Quote:
TrueBlue Mosaic reflects the way our airline has always treated Customers, and will grow our relationships as JetBlue evolves over time. It’s an innovative way of bringing together meaningful benefits to form a better way to fly. While other airlines categorize their Customers, we’ve always steered clear of items that feel elitist or exclusive, and this strategy has helped carve our name in the industry.

TrueBlue Mosaic—named for one of our iconic tailfins—identifies with this value, and will provide our most frequent travelers with useful, solid benefits that will make them feel special. In order to be earn the TrueBlue Mosaic badge, Customers must qualify one of two ways:
•Fly a minimum of 30 times with JetBlue. They must also acquire at least 12,000 base flight points within a calendar year
•Rack up 15,000 base flight points (the equivalent of spending $5,000) within a calendar year.

The Customer benefits

Here are the benefits TrueBlue members will receive once they qualify:
•100% bonus on base flight points. This translates to an additional three points per dollar spent on flights.
•Free Even More™ Speed
•Early boarding (even for travel companions!)
•Access to a dedicated Customer Service line available 24/7
•A second bag checked free
•Ability to use TrueBlue points to purchase an Even More™ Space seats
•Six Even More™ Space seat upgrades

We identified these benefits to show our appreciation of our Customers’ loyalty, and provide an even better travel experience. When it comes to bringing humanity back to air travel, think of TrueBlue Mosaic as a new way of saying ‘thank you’ to those who fly us often—JetBlue style. Stay tuned for more information on how we’ll put this new tier into action this fall!
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