"I'm just curious how some of Southwest's best customers feel about something like that."
How do I feel? Not well, thank you.
It is just further confirmation that the Southwest brand, built by Herb Kelleher and a team of true aviation fanatics, has deteriorated into a business-school-spreadsheet abomination.
Perhaps someday Southwest will get its groove back, but, in the meantime, the management team just continues to sell the seed corn in search of quarterly income for stockholders and for themselves.
That's how I feel.
