Assuming even more people will take advantage of it this time around it is good that 100,000 people can now sign up. There are still around 30 states in the US that don't have a Radisson. The one I used here in Phoenix that was 2 miles away is no longer one. Will have to drive 20 min. for the other one. Good thing it is going to be 120 degrees here this summer...cheap rates!
I don't think it will prevent them from over publicizing it. I believe it will get more publicity this time around because people now know what a great value 50k Gold Points is...especially in high-value markets like Europe.