The $25 minimum makes this offer almost useless. One of my main objections to gift cards is how difficult they are to use as the balance gets low. Often if you don't have enough on the card to cover the whole purchase, the merchant can't do the transaction. Or you have to know exactly what the balance is to tell the cashier, who can then enter it manually. What a pain.
I was excited to see this offer for RDM's, but looks like with the $25 minimum they have protected the gift card industry quite well.