I like the idea and it's great for quick trips where weight or size isn't an issue. However, I've used similar closet organizers and found that the internal compartments (and sometimes even the bag itself) sag from the weight of my clothing. How much do you put in it? The photo shows 2 shirts and a pair of jeans....
I travel with a lot of knitwear that is heavier than shirts but doesn't need ironing.
What really intrigues me about this bag is that the inside seems to double as its own carrying bag so you can get 2 bags in a pinch