What several of the TalkBoard members above seem to be missing is that there is already a FlyerTalk Cares! forum that does what several of those above have advocated. It allows members (with a certain minimum criteria) to post information about and links to charities they support. Members are then free to read through the posts and choose which charities they would like to support on an individual level.

This solution seems to be a good idea in theory. Perhaps it's not working as well in practice, and there may be some things we can do to make the forum and its goals more visible. I'm always available for feedback from any FlyerTalk members who are passionate about this subject and have ideas.

I believe allowing members to continue to support their own causes outside of the FlyerTalk corporate structure is the best way to move forward with this issue. There is too much potential for disagreement if it is managed centrally. I was not on the TalkBoard when this subject was the TalkBoard's responsibility, but from what I've heard, there was some bad blood over this subject previously. I do not believe that returning to something like that is in FlyerTalk's best interest.